Landing Page Audit 39

---
name: landing-page-audit-39
description: CRO analysis for landing pages evaluating headline clarity, CTA placement, trust signals, mobile friction, and conversion killers. Use when uploading a landing page screenshot, pasting a URL for review, requesting conversion rate optimization feedback, or auditing page effectiveness prioritized by impact. Platform: Google and Meta.
metadata:
  platform: Google and Meta
---

# Landing Page Audit

Systematic conversion rate optimization analysis with prioritized recommendations.

## Process

1. **Capture the page** - URL or screenshot (note if only partial view)
2. **Evaluate above-the-fold** - First impression, clarity, CTA visibility
3. **Assess messaging** - Headline frameworks, copy quality, benefit focus
4. **Check trust signals** - Social proof, credibility markers
5. **Identify conversion killers** - Friction points, distractions
6. **Prioritize by impact** - High impact fixes first

## Headline Framework Evaluation

Test headlines against these proven frameworks:

| Framework | Structure | Example |
|-----------|-----------|---------|
| **4U's** | Urgent + Unique + Useful + Ultra-specific | "Double Your Sales in 30 Days" |
| **AIDA** | Attention → Interest → Desire → Action | Pattern through page sections |
| **PAS** | Problem → Agitate → Solution | Lead with pain, twist knife, offer relief |
| **BAB** | Before → After → Bridge | Show transformation |

## Above-the-Fold Checklist

- [ ] Compelling headline with clear value proposition
- [ ] Supporting subheadline explaining "how"
- [ ] Hero image/video representing outcome (not just product)
- [ ] Primary CTA button (contrasting color, above fold)
- [ ] Trust signal (logo bar, rating, or testimonial)
- [ ] Minimal navigation (remove distracting links)

## CTA Placement Best Practices

| Location | Purpose |
|----------|---------|
| Hero section | Primary conversion, most visible |
| After value proposition | Reinforce after communicating value |
| After social proof | Convert after building trust |
| After features/benefits | Capture after educating |
| Sticky header/footer | Persistent access on long pages |

## Top 10 Conversion Killers

| Killer | Impact | Fix |
|--------|--------|-----|
| Slow page load (>3s) | 7% drop per second | Optimize images, CDN |
| Ad/landing mismatch | Trust destroyed | Match headlines |
| Unclear value prop | Confusion = bounce | Clarify headline |
| Competing CTAs | Decision paralysis | One primary CTA |
| Too many form fields | Friction | Reduce to essentials |
| No trust signals | Skepticism | Add proof |
| Poor mobile experience | 50%+ traffic lost | Responsive design |
| CTA below fold | Invisible | Move up |
| Visual clutter | Overwhelm | Simplify |
| Weak CTA copy | No motivation | Action verbs + value |

## Output Format

```
## Landing Page Audit

**URL/Page**: [Identifier]
**Analysis Date**: [Date]
**Overall Score**: [X/100]

### Above-the-Fold Assessment
| Element | Present? | Effectiveness |
|---------|----------|---------------|
| Clear headline | ✅/❌ | [Score]/10 |
| Supporting subhead | ✅/❌ | [Score]/10 |
| Hero visual | ✅/❌ | [Score]/10 |
| Primary CTA visible | ✅/❌ | [Score]/10 |
| Trust signal | ✅/❌ | [Score]/10 |

### Headline Analysis
- **Current**: "[Quote]"
- **Framework Match**: [AIDA/PAS/BAB/4U's or None]
- **Issues**: [List]
- **Suggested Rewrite**: "[Improved version]"

### Conversion Killers Detected
| Issue | Severity | Impact | Fix |
|-------|----------|--------|-----|
| | 🔴/🟡/🟢 | High/Med/Low | |

### CTA Audit
| CTA | Location | Copy | Issues |
|-----|----------|------|--------|
| Primary | | | |
| Secondary | | | |

### Trust Signal Inventory
- [ ] Customer logos
- [ ] Testimonials
- [ ] Star ratings
- [ ] Case study mentions
- [ ] Certifications/awards
- [ ] Security badges
- [ ] Guarantee

### Priority Action Plan
| Priority | Fix | Expected Impact | Effort |
|----------|-----|-----------------|--------|
| 1 | | +X% conversion | Low/Med/High |
| 2 | | | |
| 3 | | | |

### Mobile Assessment
- [ ] Responsive layout
- [ ] Touch-friendly buttons (44px+)
- [ ] Readable text without zoom
- [ ] Fast load on 3G
- [ ] Form optimized for mobile

### Confidence Level: [HIGH/MEDIUM/LOW]
```

## Example

**Input**: [Screenshot of SaaS landing page with "We help businesses grow" headline, no visible CTA above fold, three testimonials at bottom]

**Output**:
```
## Landing Page Audit

**Overall Score**: 52/100

### Above-the-Fold Assessment
| Element | Present? | Effectiveness |
|---------|----------|---------------|
| Clear headline | ❌ | 3/10 - Too vague |
| Supporting subhead | ✅ | 5/10 |
| Hero visual | ✅ | 6/10 |
| Primary CTA visible | ❌ | 0/10 - Below fold |
| Trust signal | ❌ | 0/10 |

### Headline Analysis
- **Current**: "We help businesses grow"
- **Framework Match**: None
- **Issues**: Vague, no specificity, no unique value
- **Suggested Rewrite**: "Grow Revenue 40% in 90 Days with AI-Powered Analytics"

### Conversion Killers Detected
| Issue | Severity | Impact | Fix |
|-------|----------|--------|-----|
| CTA below fold | 🔴 | High | Move primary CTA to hero |
| Vague headline | 🔴 | High | Add specificity + outcome |
| No trust signals above fold | 🟡 | Med | Add logo bar or rating |

### Priority Action Plan
| Priority | Fix | Expected Impact | Effort |
|----------|-----|-----------------|--------|
| 1 | Move CTA above fold | +15-25% | Low |
| 2 | Rewrite headline with specifics | +10-20% | Low |
| 3 | Add trust signal above fold | +5-10% | Low |

### Confidence Level: HIGH
Clear issues with established solutions.
```

## Guidelines

- If only partial screenshot, note which sections couldn't be assessed
- Always provide specific rewrite suggestions, not just criticism
- Prioritize by impact × effort ratio
- Note if mobile assessment requires separate screenshot
- Never claim exact conversion lift percentages - use ranges

## Data access (Ryze MCP)

This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:

- claude.ai / Claude Desktop: Settings → Connectors → Add custom connector → `https://connector.get-ryze.ai/mcp`
- Claude Code: `claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp`
- Cursor: Settings → MCP → add the same URL

Setup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp