Email Sequence Writer

---
name: email-sequence-writer
description: Write complete nurture email sequences with subject lines, preview text, and body copy using proven copywriting formulas. Use when given ICP, offer, and objections to generate full email flows, creating welcome sequences, writing promotional emails, or maintaining voice consistency throughout email campaigns. Platform: Google and Meta.
metadata:
  platform: Google and Meta
---

# Email Sequence Writer

Create complete email sequences with strategic timing, copywriting frameworks, and voice consistency.

## Process

1. **Gather context** - ICP, offer, main objections, brand voice
2. **Map sequence structure** - Purpose of each email, timing
3. **Apply copywriting formulas** - AIDA, PAS, BAB per email
4. **Write subject lines** - Test multiple angles
5. **Draft full emails** - Subject, preview, body, CTA
6. **Ensure voice consistency** - Maintain tone throughout

## Sequence Framework (5-Day Nurture)

| Day | Purpose | Content Focus |
|-----|---------|---------------|
| 1 | Welcome + Deliver | Deliver lead magnet, set expectations |
| 2 | Address Problem | Agitate main pain point |
| 3 | Provide Value | Quick win, build trust |
| 4 | Share Proof | Case study, testimonial, results |
| 5 | Present Offer | Clear CTA, deadline if applicable |

## Copywriting Formulas

| Formula | Structure | Best For |
|---------|-----------|----------|
| **AIDA** | Attention → Interest → Desire → Action | Standard promotional |
| **PAS** | Problem → Agitate → Solution | Pain-point focused |
| **BAB** | Before → After → Bridge | Transformation stories |
| **PASOP** | Problem → Agitation → Solution → Outcome → New Problem | Drip sequences (creates open loops) |

## Subject Line Formulas

| Type | Formula | Example |
|------|---------|---------|
| Question | Ask about their pain | "Are you making this mistake with your email list?" |
| Urgency | Time-bound action | "Last call: Offer closes in 3 hours" |
| Curiosity | Create intrigue | "I was wrong about everything..." |
| Numbers | Specific list/results | "7 lessons I learned doubling traffic" |
| Personal | Use name + question | "[Name], quick question about your goals" |
| Benefit | Direct value statement | "How to save 10 hours this week" |

## Subject Line Best Practices

- Length: 4-7 words (40-60 characters)
- Mobile preview: 25-30 characters visible
- Personalization: +22% open rate lift
- Emoji: Use sparingly, test by audience
- Avoid spam triggers: FREE, URGENT, !!!

## Output Format

```
## Email Sequence: [Sequence Name]

### Sequence Overview
- **ICP**: [Target audience description]
- **Goal**: [Conversion objective]
- **Offer**: [What you're promoting]
- **Main Objections**: [1-3 objections to address]
- **Voice**: [Tone descriptors]

---

### Email 1: [Purpose]
**Send**: [Trigger/Timing]
**Subject Line Options**:
1. [Option A]
2. [Option B]
3. [Option C]

**Preview Text**: [Preview text]

**Body**:

[Full email copy with clear formatting]

**CTA**: [Button/link text]

---

### Email 2: [Purpose]
...

---

### Sequence Timing Summary
| Email | Timing | Purpose | Key Message |
|-------|--------|---------|-------------|
| 1 | Immediate | | |
| 2 | +1 day | | |
| 3 | +2 days | | |

### Voice Consistency Notes
- Tone: [Descriptors]
- Words to use: [List]
- Words to avoid: [List]
- Sentence length: [Preference]
```

## Example

**Input**: "Create a 5-email welcome sequence for a B2B SaaS targeting marketing managers. Offer is a free trial. Main objection: 'We don't have time to learn new tools.'"

**Output**:
```
## Email Sequence: Marketing Manager Welcome Flow

### Sequence Overview
- **ICP**: Marketing managers at mid-market companies (50-500 employees)
- **Goal**: Free trial activation
- **Offer**: 14-day free trial
- **Main Objections**: "No time to learn new tools"
- **Voice**: Professional but friendly, confident, helpful

---

### Email 1: Welcome + Quick Start
**Send**: Immediately after signup
**Subject Line Options**:
1. "Your account is ready (5-min setup inside)"
2. "Welcome! Here's your fastest path to results"
3. "[Name], let's get you set up in 5 minutes"

**Preview Text**: Most users see their first results within an hour

**Body**:

Hey [Name],

Welcome to [Product] — you just made your marketing team's life easier.

I know you're busy (who isn't?), so I'll keep this short.

Here's the fastest way to get value:

**1. Connect your data source** (takes 2 minutes)
**2. Run your first report** (automatic)
**3. Share with your team** (one click)

That's it. Most users complete setup in under 5 minutes.

[Get Started Now →]

You've got 14 days to explore everything. No credit card needed.

Questions? Just reply to this email.

[Signature]

**CTA**: Get Started Now →

---

### Email 2: Address the Time Objection
**Send**: +1 day
**Subject Line Options**:
1. "The real reason you don't have time"
2. "What if you had 5 extra hours this week?"
3. "Quick question about your reporting process"

**Preview Text**: It's not you. It's your current tools.

**Body**:

Hey [Name],

Here's something I hear a lot:

"We don't have time to learn another tool."

I get it. Completely.

But here's what I've noticed: the teams who say this are usually spending 5+ hours a week on manual reporting.

Pulling data from three platforms. Building slides. Updating spreadsheets.

**What if that became automatic?**

That's not "learning a new tool" — that's buying back your week.

One of our customers, Sarah (Marketing Director at [Company]), told us:

*"I used to spend every Friday afternoon on reports. Now I spend it on strategy."*

Worth 5 minutes to see if that could be you?

[See How It Works →]

[Signature]

---

### Sequence Timing Summary
| Email | Timing | Purpose | Key Message |
|-------|--------|---------|-------------|
| 1 | Immediate | Welcome + quick start | 5-min setup |
| 2 | +1 day | Objection handling | Time investment ROI |
| 3 | +2 days | Quick win | First report success |
| 4 | +4 days | Social proof | Customer results |
| 5 | +6 days | Trial ending | Urgency + offer |

### Voice Consistency Notes
- Tone: Confident, empathetic, conversational
- Words to use: "you," "easy," "fast," "results," "team"
- Words to avoid: "synergy," "leverage," "utilize," jargon
- Sentence length: Mix short (punchy) with medium (explanatory)
```

## Guidelines

- Always provide 3 subject line options minimum
- Address stated objections explicitly in the sequence
- Maintain consistent voice/tone across all emails
- Include clear, single CTA per email
- If voice guidelines provided, follow them strictly
- Ask for missing context (ICP, objections) if not provided

## Data access (Ryze MCP)

This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:

- claude.ai / Claude Desktop: Settings → Connectors → Add custom connector → `https://connector.get-ryze.ai/mcp`
- Claude Code: `claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp`
- Cursor: Settings → MCP → add the same URL

Setup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp