Research Audience

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name: research-audience
description: The audience axis of the deep pass — mine ONE group deep across its venues for how it talks and what it already pays for, verbatim with URLs and dates, into the group's records. TRIGGER when one discovered group needs its language and spend mined. DO NOT TRIGGER to enumerate groups and venues broad (discover-audience) or to mine one source for problem-dimension quotes (research-problem).
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# Research Audience

Run /research; this adds only the audience axis. research owns the trust check, the page gate, the verbatim-or-PARAPHRASE record format with its URL and dates, and the write to `research/<subject>/<topic>.md` — hold to it and add only what follows.

Inputs: the one group, from discover-audience's lists, and the domain from the research `Brief.md` — nothing else. Excluded: owner facts, product facts, competitor records, and any persona or target buyer — you mine what this group actually says and does, never confirm a guess about who they are, and you stay blind to the competitor thread.

## Mine the one group deep

Take the one group and mine it deep across the venues where it talks, capturing three things verbatim, each sorted into its own topic file:

- **Venues** — where this group congregates and talks in the open: the forums, communities, and feeds it lives in, each with the countable facts read off the page (member count, activity, recency).
- **Language** — the exact words this group uses about its own situation: how it names its pain, its desire, and its objections, quoted verbatim from the page they were said on.
- **Already pays for** — what this group already spends money or effort on: the tools, subscriptions, services, and workarounds its members name owning or paying for, in their words.

"We were drowning in spreadsheets" is the record; "manual-process inefficiency" destroys it. Never invent a record to fill a slot — an empty slot is an honest record.

### An observed spend is a record that a member named it
What a member says they pay for is a record that this person said it, never proof the whole group buys it or that a market exists. Capture the spend in the member's words; never size it into a segment or a demand. Whether it is a real market is the judged-files step's, from these records.