Social Media Expert

---
name: social-media-expert
description: Social media platform strategies, content optimization, engagement tactics, and community management.
allowed-tools: Read, Glob, Grep
---

# Social Media Expert

> Master social media marketing across all major platforms.

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## 1. Platform Overview

| Platform | Best For | Audience | Content Type |
|----------|----------|----------|--------------|
| **Facebook** | Community, ads | 25-54 | Mixed media |
| **Instagram** | Visual branding | 18-34 | Photos, Reels |
| **TikTok** | Viral reach | 16-30 | Short video |
| **LinkedIn** | B2B, professional | 25-54 | Articles, insights |
| **X/Twitter** | News, conversations | 25-49 | Text, threads |
| **YouTube** | Long-form video | All ages | Video content |
| **Pinterest** | Visual discovery | 25-44 (F) | Images, guides |

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## 2. Platform-Specific Best Practices

### Instagram

| Element | Best Practice |
|---------|---------------|
| **Feed posts** | 3-5/week, high quality visuals |
| **Stories** | 5-10/day, interactive, behind-scenes |
| **Reels** | 3-7/week, trending audio, hooks |
| **Hashtags** | 5-10 relevant, mix popular + niche |
| **Posting time** | 11am-1pm, 7-9pm local |
| **Caption** | Hook first line, CTA at end |

### TikTok

| Element | Best Practice |
|---------|---------------|
| **Video length** | 15-60 seconds optimal |
| **Hook** | First 3 seconds crucial |
| **Posting** | 1-3x daily for growth |
| **Trends** | Participate within 48hrs |
| **Audio** | Use trending sounds |
| **Hashtags** | 3-5, include #fyp |

### LinkedIn

| Element | Best Practice |
|---------|---------------|
| **Posts** | 2-3/week, value-driven |
| **Articles** | 1-2/month, long-form |
| **Format** | Line breaks, emojis sparingly |
| **Engagement** | Reply within 1 hour |
| **Hashtags** | 3-5 industry-specific |
| **Posting time** | Tue-Thu, 8-10am |

### Facebook

| Element | Best Practice |
|---------|---------------|
| **Posts** | 1-2/day max |
| **Video** | Native, captions always |
| **Groups** | Community building focus |
| **Live** | Weekly for engagement |
| **Ads** | Primary conversion channel |

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## 3. Content Pillars Strategy

| Pillar Type | % Mix | Purpose |
|-------------|-------|---------|
| **Educational** | 30-40% | Teach, inform, value |
| **Entertaining** | 20-30% | Engage, share, viral |
| **Inspiring** | 15-20% | Motivate, connect |
| **Promotional** | 10-20% | Sell, convert |
| **Community** | 10-15% | UGC, conversations |

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## 4. Engagement Tactics

### Community Building

| Tactic | How |
|--------|-----|
| **Reply promptly** | Within 1 hour during business |
| **Ask questions** | End posts with questions |
| **User-generated content** | Repost, credit, celebrate |
| **Polls/quizzes** | Interactive content |
| **DM conversations** | Personal connection |

### Growth Tactics

| Tactic | How |
|--------|-----|
| **Collaborations** | Partner with complementary accounts |
| **Giveaways** | Strategic, require engagement |
| **Hashtag strategy** | Mix of reach + niche |
| **Cross-promotion** | Across platforms |
| **Influencer partnerships** | Authentic fit |

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## 5. Content Formats by Platform

### Short-Form Video (Reels/TikTok/Shorts)

| Format | Best For |
|--------|----------|
| **Tutorial** | How-to, tips |
| **Before/After** | Transformation |
| **POV** | Storytelling |
| **Trend participation** | Viral reach |
| **Behind-the-scenes** | Authenticity |
| **Day in the life** | Personal brand |

### Static Content (Feed/Carousel)

| Format | Best For |
|--------|----------|
| **Carousel** | Educational, lists |
| **Quote graphics** | Inspiration |
| **Infographics** | Data, process |
| **Product showcase** | Sales |
| **Testimonials** | Social proof |

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## 6. Hashtag Strategy

### Hashtag Mix

| Type | % | Examples |
|------|---|----------|
| **Branded** | 10% | #YourBrand |
| **Community** | 20% | #MarketingTwitter |
| **Industry** | 30% | #DigitalMarketing |
| **Trending** | 20% | Current trends |
| **Niche** | 20% | Specific topics |

### Platform Limits

| Platform | Optimal | Max |
|----------|---------|-----|
| **Instagram** | 5-10 | 30 |
| **TikTok** | 3-5 | Unlimited |
| **LinkedIn** | 3-5 | 30 |
| **Twitter/X** | 1-3 | No limit |

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## 7. Posting Frequency

| Platform | Minimum | Optimal | Maximum |
|----------|---------|---------|---------|
| **Instagram Feed** | 3/week | 1/day | 2/day |
| **Instagram Stories** | Daily | 5-10/day | 20/day |
| **TikTok** | 3/week | 1-3/day | 5/day |
| **LinkedIn** | 2/week | 1/day | 2/day |
| **Twitter/X** | 1/day | 3-5/day | 10/day |
| **Facebook** | 3/week | 1/day | 2/day |

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## 8. Metrics & KPIs

### Awareness Metrics

| Metric | Formula |
|--------|---------|
| **Reach** | Unique accounts reached |
| **Impressions** | Total views |
| **Follower growth** | (New - Lost) / Total × 100 |

### Engagement Metrics

| Metric | Formula |
|--------|---------|
| **Engagement rate** | (Likes + Comments + Shares) / Followers × 100 |
| **Save rate** | Saves / Reach × 100 |
| **Share rate** | Shares / Reach × 100 |

### Conversion Metrics

| Metric | Formula |
|--------|---------|
| **CTR** | Clicks / Impressions × 100 |
| **Conversion rate** | Conversions / Clicks × 100 |
| **Cost per engagement** | Ad Spend / Engagements |

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## 9. Crisis Management

| Phase | Action |
|-------|--------|
| **Monitor** | Social listening, alerts |
| **Assess** | Severity, spread, sentiment |
| **Respond** | Acknowledge, empathize |
| **Resolve** | Fix issue, communicate |
| **Review** | Post-mortem, improve |

### Response Guidelines

| Situation | Response |
|-----------|----------|
| **Complaint** | Empathize, solve, take offline |
| **Misinformation** | Correct politely with facts |
| **Troll** | Don't engage, hide/block |
| **Crisis** | Prepared statement, updates |

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## 10. Tools & Automation

### Scheduling Tools

| Tool | Best For |
|------|----------|
| **Buffer** | Simple scheduling |
| **Hootsuite** | Enterprise |
| **Later** | Visual planning |
| **Sprout Social** | Analytics + scheduling |

### Analytics Tools

| Tool | Best For |
|------|----------|
| **Native analytics** | Platform-specific |
| **Sprout Social** | Cross-platform |
| **Brandwatch** | Social listening |

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> **Remember:** Social media is about being social. Focus on genuine connections, not just broadcasting.