Content Repurposing

---
name: content-repurposing
description: Transform one piece of content into multiple formats - blog to social, video to text, podcast to threads.
allowed-tools: Read, Glob, Grep
---

# Content Repurposing Pipeline

> Create once, publish everywhere. Maximize value from every content piece.

---

## 🎯 What This Skill Does

| Capability | Description |
|------------|-------------|
| **Transform Formats** | Blog → Video → Audio → Social |
| **Platform Adapt** | Resize and rewrite for each platform |
| **Automated Workflow** | Systematic repurposing process |
| **Content Calendar** | Schedule across all platforms |
| **Max ROI** | 10x content from 1x effort |

---

## 1. The Content Multiplication Math

### From 1 Blog Post, Create:

| Format | Quantity |
|--------|----------|
| Twitter/X thread | 1 |
| LinkedIn post | 1 |
| Instagram carousel | 1 |
| Short video (Reels/TikTok/Shorts) | 3-5 |
| Quote graphics | 5-10 |
| Email newsletter | 1 |
| Podcast talking points | 1 |
| Infographic | 1 |

**Total: 15-20 pieces from 1 article**

---

## 2. Repurposing Matrix

### Long-Form → Short-Form

| From | To | How |
|------|-----|-----|
| Blog post | Twitter thread | Extract key points, add hook |
| YouTube video | Short clips | Cut best 60-second moments |
| Podcast | Audiogram | Quote + waveform visual |
| Webinar | Highlights reel | Best Q&A, insights |
| E-book | Blog series | One chapter per post |

### Short-Form → Long-Form

| From | To | How |
|------|-----|-----|
| Twitter thread | Blog post | Expand each point |
| Instagram carousel | Guide | Add depth to each slide |
| Short video clips | YouTube compilation | Theme-based collections |
| FAQ answers | Ultimate guide | Group by topic |

---

## 3. Platform Adaptation

### Blog to Twitter Thread

```
Original: 2000-word blog post

Thread Structure:
1/🧵 [Hook - bold claim or question]
2/ [First main point with example]
3/ [Second main point with data]
4/ [Third main point with story]
5/ [Contrarian take or insight]
6/ [Summary + CTA]
```

### Blog to LinkedIn Post

```
[Hook - first line visible in feed] 🎯

[Blank line for readability]

Here's what I learned after [experience]:

↳ Point 1
↳ Point 2  
↳ Point 3

The biggest takeaway?

[Key insight in bold statement]

---

What's your experience with [topic]?

#relevant #hashtags #here
```

### Blog to Instagram Carousel

```
Slide 1: Hook title + visual
Slide 2: Problem/Context
Slide 3: Point 1
Slide 4: Point 2
Slide 5: Point 3
Slide 6: Point 4
Slide 7: Summary/Key insight
Slide 8: CTA + "Save this for later"
```

---

## 4. Video Repurposing

### YouTube Video Breakdown

| Time | Extract |
|------|---------|
| 0:00-0:30 | Hook → Short 1 |
| Key insight | Short 2 |
| Best story | Short 3 |
| Controversial take | Short 4 |
| Summary | Short 5 |
| Outtakes | Behind-the-scenes |

### Video → Text

| Video Section | Text Format |
|---------------|-------------|
| Intro hook | Headline/Hook |
| Main points | Blog sections |
| Examples | Case studies |
| Q&A | FAQ section |
| CTA | Email sequence |

---

## 5. Audio Repurposing

### Podcast Episode Breakdown

| Extract | Format |
|---------|--------|
| Full episode | YouTube video (static or visual) |
| Best quote (30s) | Audiogram for social |
| Key insights | Twitter thread |
| Summary | Newsletter |
| Timestamps | Show notes blog |
| Guest clips | Guest promotion |

### Audiogram Creation

```
Audio clip: 30-60 seconds
Visual: Waveform + Quote text
Size: Square (1:1) or Vertical (9:16)
Subtitles: Auto-generated or manual
Branding: Logo + colors
```

---

## 6. Visual Repurposing

### Infographic Breakdown

| Part | Repurpose To |
|------|--------------|
| Full infographic | Pinterest pin (long) |
| Each section | Instagram carousel slides |
| Key stats | Quote graphics |
| Data points | Twitter graphics |
| Summary | LinkedIn image post |

### Quote Graphic Templates

| Style | Best For |
|-------|----------|
| Bold text on solid color | Twitter, LinkedIn |
| Quote with photo background | Instagram |
| Stat + icon | All platforms |
| Before/After | Transformation stories |

---

## 7. Workflow Automation

### Weekly Repurposing System

```
Monday: Write 1 blog post
Tuesday: Create Twitter thread + LinkedIn post
Wednesday: Design Instagram carousel
Thursday: Record short video versions
Friday: Create quote graphics
Weekend: Schedule everything for next 2 weeks
```

### Content Calendar Template

| Day | Platform | Content Type | Source |
|-----|----------|--------------|--------|
| Mon | LinkedIn | Text post | Blog A |
| Tue | Twitter | Thread | Blog A |
| Wed | Instagram | Carousel | Blog A |
| Thu | TikTok | Short video | Blog A |
| Fri | Email | Newsletter | Blog A summary |

---

## 8. Tools for Repurposing

### Design Tools

| Tool | Best For |
|------|----------|
| **Canva** | Quick graphics, carousels |
| **Figma** | Custom templates |
| **Descript** | Video/audio editing |
| **CapCut** | Short video creation |

### Automation Tools

| Tool | Use Case |
|------|----------|
| **Repurpose.io** | Auto-post across platforms |
| **Lately.ai** | AI content repurposing |
| **Buffer** | Scheduling |
| **Zapier** | Workflow automation |

### AI Tools

| Tool | Use Case |
|------|----------|
| **ChatGPT/Claude** | Rewrite for different formats |
| **Opus Clip** | Auto-clip videos |
| **Descript** | Transcription + editing |
| **Eleven Labs** | Text to audio |

---

## 9. Quality Control

### Before Publishing Each Format

| Check | Why |
|-------|-----|
| Platform-native feel? | Looks native, not recycled |
| Right dimensions? | Proper format for platform |
| CTA updated? | Platform-specific action |
| Context added? | Standalone without original |
| Hashtags/Tags? | Platform SEO |

### Common Mistakes

| Mistake | Fix |
|---------|-----|
| Same caption everywhere | Customize for each platform |
| Wrong image ratio | Check specs before posting |
| No context | Content should standalone |
| Too much at once | Space out publishing |
| No tracking | Use UTMs, track performance |

---

## 10. Content Inventory Template

### Track Your Assets

| Original Content | Repurposed Formats | Status | Performance |
|------------------|-------------------|--------|-------------|
| Blog: [Title] | Thread ✅ Carousel ✅ Video ⏳ | 70% | 500 views |
| Video: [Title] | Clips ✅ Blog ❌ | 50% | 1k views |
| Podcast: [Title] | Audiogram ✅ Threads ❌ | 25% | 200 plays |

---

> **Remember:** Repurposing isn't just copying. Each format should feel native to its platform while delivering the same core value.