Manage Meta Ads (Facebook + Instagram) — performance, ROAS, CPM, frequency, audience overlap, learning phase, creative fatigue, budgets, ad sets, campaigns, ads. Use for any mention of Meta Ads, Facebook Ads, Instagram Ads, ROAS, CPM, ad spend, or campaign settings on Meta.
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---
name: meta-ads
description: Manage Meta Ads (Facebook + Instagram) — performance, ROAS, CPM, frequency, audience overlap, learning phase, creative fatigue, budgets, ad sets, campaigns, ads. Use for any mention of Meta Ads, Facebook Ads, Instagram Ads, ROAS, CPM, ad spend, or campaign settings on Meta.
argument-hint: "<campaign / ad set name, or 'show performance'>"
triggers:
- meta ads
- facebook ads
- instagram ads
- meta campaigns
- ad sets
- ROAS
- CPM
- link CTR
- frequency
- creative fatigue
- audience overlap
- learning phase
- learning limited
- CBO
- ABO
- advantage shopping
- advantage plus
- lookalike
- retargeting
- prospecting
- pause campaign
- update budget
---
# Canonical NotFair workflow
Read [`../../meta-ads/manage/WORKFLOW.md`](../../meta-ads/manage/WORKFLOW.md) completely, then follow it as the active workflow. Normalize that path from the directory containing this wrapper: the canonical file is `<plugin-root>/meta-ads/manage/WORKFLOW.md`, not `<plugin-root>/skills/meta-ads/manage/WORKFLOW.md`. Resolve every relative reference from the canonical file against `<plugin-root>/meta-ads/manage/`. If the canonical file cannot be read, stop and report the packaging error; never substitute a similarly named skill from another plugin.
