Manage Google Ads — performance, keywords, bids, budgets, negatives, campaigns, ads, search terms, QS, location targeting, bulk operations, experiments, asset management, portfolio bidding, offline conversions. Use for any mention of Google Ads, CPA, ROAS, ad spend, or campaign settings.
Installs into .claude/skills of the current project.
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---
name: google-ads
description: Manage Google Ads — performance, keywords, bids, budgets, negatives, campaigns, ads, search terms, QS, location targeting, bulk operations, experiments, asset management, portfolio bidding, offline conversions. Use for any mention of Google Ads, CPA, ROAS, ad spend, or campaign settings.
argument-hint: "<campaign name, keyword, or 'show performance'>"
triggers:
- google ads
- campaigns
- keywords
- ad spend
- CPA
- ROAS
- search terms
- negative keywords
- bid
- budget
- pause campaign
- ads performance
- location targeting
- geo targeting
- campaign settings
- rename campaign
- rename ad group
- bulk keywords
- check my changes
- did my changes work
- review my changes
- how are my changes doing
- change impact
- experiment
- bidding strategy
- performance max
- shopping campaign
- sitelink
- callout
- structured snippet
---
# Canonical NotFair workflow
Read [`../../google-ads/manage/WORKFLOW.md`](../../google-ads/manage/WORKFLOW.md) completely, then follow it as the active workflow. Normalize that path from the directory containing this wrapper: the canonical file is `<plugin-root>/google-ads/manage/WORKFLOW.md`, not `<plugin-root>/skills/google-ads/manage/WORKFLOW.md`. Resolve every relative reference from the canonical file against `<plugin-root>/google-ads/manage/`. If the canonical file cannot be read, stop and report the packaging error; never substitute a similarly named skill from another plugin.
