Template for designing onboarding journeys, milestones, and measurement
Scanned 2/12/2026
Install to Claude Code
npx -y skills add gtmagents/gtm-agents --skill onboarding-blueprint --agent claude-codeInstalls into .claude/skills of the current project.
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---
name: onboarding-blueprint
description: Template for designing onboarding journeys, milestones, and measurement
plans.
---
# Onboarding Blueprint Skill
## When to Use
- Creating persona-based onboarding for new tiers or product lines.
- Refreshing onboarding journeys after major product changes.
- Aligning product, CS, and marketing on activation milestones.
## Framework
1. **Persona Canvas** – goals, motivations, blockers, success definition.
2. **Milestone Ladder** – aha moment, activation, stickiness, expansion triggers.
3. **Channel Mix** – in-app, email, docs, community, human assist with triggers.
4. **Instrumentation** – required events, metrics, and guardrails.
5. **Experiment Hooks** – backlog of tests tied to each milestone.
## Templates
- Journey table (step, trigger, message, owner, metric).
- Metric dashboard layout for activation + retention.
- Experiment backlog sheet linked to milestones.
## Tips
- Keep journeys lightweight; aim for 3-5 key milestones per persona.
- Combine qualitative inputs (surveys, interviews) with telemetry for context.
- Pair with `design-onboarding-journey` to auto-generate tailored blueprints.
---
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