Use to analyze loyalty member behavior, segmentation, and experiment
Scanned 2/12/2026
Install to Claude Code
Skills Directorynpx -y skills add gtmagents/gtm-agents --skill member-insights --agent claude-codeInstalls into .claude/skills of the current project.
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---
name: member-insights
description: Use to analyze loyalty member behavior, segmentation, and experiment
results.
---
# Member Insights Skill
## When to Use
- Monitoring program health across tiers or regions.
- Designing personalization campaigns based on loyalty data.
- Reporting experiment outcomes to stakeholders.
## Framework
1. **Data Sources** – transaction systems, product telemetry, MAP/CRM, support, survey tools.
2. **Segmentation** – tier, lifecycle stage, engagement score, risk/comeback cohorts.
3. **Metrics** – enrollment funnel, active members, point velocity, redemption, incremental revenue.
4. **Experimentation** – define guardrail metrics, success criteria, and monitoring cadence.
5. **Insight Distribution** – dashboards, alerts, and story-driven memos for GTM teams.
## Templates
- KPI scorecard (metric → target → actual → variance → owner).
- Segment heatmap (cohort → engagement → action recommendation).
- Experiment readout template (hypothesis, lift, guardrails, next steps).
## Tips
- Blend quantitative metrics with VOC snippets for context.
- Tag insights with urgency so ops/marketing can prioritize quickly.
- Pair with `monitor-loyalty` command to ensure consistent reporting structure.
---
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