Enablement Kit

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name: enablement-kit
description: Use to package collateral, talk tracks, and systems guidance for routed
  plays.
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# Sales Handoff Enablement Kit Skill

## When to Use
- Launching new campaigns or lifecycle plays that generate routed leads.
- Rolling out updated messaging, pricing, or objection handling for a segment.
- Conducting retros where sales lacked context or assets to follow up effectively.

## Framework
1. **Context Brief** – campaign goal, ICP, offer, key insights, reference dashboards.
2. **Talk Tracks & Scripts** – intro lines, discovery questions, objection responses, CTA guidance.
3. **Collateral Pack** – links to decks, one-pagers, case studies, demos, ROI calculators.
4. **System Instructions** – CRM workflows, sequence enrollment steps, data entry requirements.
5. **Feedback Loop** – channel for reps to submit learnings, objections, and win stories.

## Templates
- One-page enablement brief (context, key messages, assets, KPIs).
- Objection handling table (objection → response → proof).
- Follow-up checklist (pre-call prep, talk track, assets to send, logging requirements).

## Tips
- Embed Loom or audio snippets to deliver tone and emphasis quickly.
- Keep assets in a shared folder with versioning so RevOps can reference in audits.
- Pair with `run-standups` command to remind reps of latest resources.

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