Use when structuring pillar calendars, approvals, and cadence governance.
Scanned 2/10/2026
Install to Claude Code
npx -y skills add gtmagents/gtm-agents --skill editorial-calendar --agent claude-codeInstalls into .claude/skills of the current project.
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---
name: editorial-calendar
description: Use when structuring pillar calendars, approvals, and cadence governance.
---
# Editorial Calendar Systems Skill
## When to Use
- Planning multi-asset campaigns or pillar programs.
- Coordinating cross-functional review cycles.
- Auditing content backlog, status, and alignment to GTM themes.
## Framework
1. **Cadence** – map publish dates, lead times, and dependencies.
2. **Ownership** – assign writers, reviewers, approvers, localization partners.
3. **Workflow Stages** – draft → review → design → legal → ready → scheduled → live.
4. **Metadata** – persona, stage, CTA, channels, asset type, pillar tag.
5. **Governance** – color-coding, status thresholds, reminder automation.
## Templates
- Calendar view (by week) with status tags.
- Intake brief + approval checklist.
- Monday/Asana/Notion board schema for pipeline tracking.
## Tips
- Keep a backlog column for ideas; groom weekly.
- Automate reminders for approvals to shorten cycle time.
- Document freeze windows (holidays, launches) to avoid conflicts.
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