Distribution Checklist

---
name: distribution-checklist
description: Use when planning multi-channel publishing, promotions, and measurement
  for content pillars.
---

# Distribution & Amplification Checklist Skill

## When to Use
- Launching new hero assets or campaigns across multiple channels.
- Coordinating owned, earned, and paid amplification efforts.
- Auditing distribution readiness before go-live.

## Framework
1. **Channel Readiness** – confirm CMS/social/email templates, personalization, localization plans.
2. **Publishing Steps** – detail scheduling, approvals, assets (thumbnails, snippets, UTMs).
3. **Amplification** – partner drops, paid boosts, influencer outreach, employee advocacy, enablement kits.
4. **Measurement** – define KPIs, UTMs, dashboards, alerting thresholds, reporting cadence.
5. **Feedback & Recycling** – plan check-ins for performance review, comments, repurposing opportunities.

## Templates
- Distribution checklist per channel (tasks, owner, due date, status).
- Amplification matrix (partner, asset, CTA, logistics).
- Reporting sheet linking metrics to assets/UTMs.

## Tips
- Align UTMs + naming conventions before scheduling to keep analytics clean.
- Document embargoes and partner requirements to avoid misfires.
- Schedule follow-up touchpoints to convert top performers into evergreen assets.

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