Framework for recruiting, activating, and rewarding community champions.
Scanned 2/12/2026
Install to Claude Code
npx -y skills add gtmagents/gtm-agents --skill champion-engagement-system --agent claude-codeInstalls into .claude/skills of the current project.
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---
name: champion-engagement-system
description: Framework for recruiting, activating, and rewarding community champions.
---
# Champion Engagement System Skill
## When to Use
- Building community advocacy programs (advisory circles, ambassador tracks, beta councils).
- Coordinating champion contributions to events, content, referrals, or product input.
- Monitoring engagement health and risk signals among top advocates.
## Framework
1. **Selection Criteria** – health scores, expertise, influence, diversity goals, legal clearance.
2. **Journey Mapping** – onboarding, activation milestones, recognition, renewal.
3. **Contribution Menu** – speaking, content creation, mentoring, betas, peer support.
4. **Incentives & Recognition** – swag, access, revenue share, spotlight campaigns.
5. **Measurement** – track contributions, influenced pipeline, retention, satisfaction.
## Templates
- **Champion Tiering**: See `references/champion_tiering.md` for levels and benefits.
- **Champion roster sheet** with scoring, status, and owner.
- **Program brief** (objectives, commitments, benefits, timeline).
- Recognition calendar + communication kit.
## Tips
- Offer multiple contribution tiers to accommodate bandwidth.
- Create private channels for champions to bond + give feedback.
- Pair with `launch-community-activation-series` to slot champions seamlessly.
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