Zayats Ceo Branding

---
name: zayats-ceo-branding
description: "Build an evidence-based CEO positioning paper, Personal Branding Roadmap, and editorial workflow using Marina Zayats's public method. Use for executive branding, LinkedIn ghostwriting briefs, profile strategy, and recurring CEO-approved content planning."
---

# CEO Branding and Personal Branding Roadmap

Based on Marina Zayats's public method. Not affiliated with or endorsed by Marina Zayats.

## When to use

Use this skill when a CEO, founder, executive, or communication team needs a coherent personal positioning and a sustainable way to express it. It supports a new presence, a positioning refresh, a ghostwriting brief, or recurring editorial planning. For an individual expert, adapt the company objectives and team roles to their situation while retaining the positioning work.

Produce a reviewable package containing a Positionspapier, a Personal Branding Roadmap, profile recommendations, an editorial agenda, draft content, and an approval record. Work from the person's real experience and intended audience. Identify missing inputs instead of filling them with invented achievements, anecdotes, or opinions.

The sourced method connects positioning to useful visibility and relationships. Its CEO operating process uses a positioning session, a strategy session, recurring editorial meetings, and CEO participation for content approval every two weeks. Preserve that cadence separately from the posting frequency. The agent prepares and advises; it does not take over the executive's account.

## Procedure

1. **Establish the brief and evidence boundary.** Read [references/method.md](references/method.md), especially Evidence and scope. Record the requested deliverable, existing approvals, available interviews, current channels, and unanswered questions. Use [references/sources.md](references/sources.md) to distinguish Zayats's statements from agency material and this package's implementation choices. Do not claim access to the complete book.

2. **Audit the current presence.** Follow Positioning session in [references/method.md](references/method.md). Compare profile, recent posts, speaking presence, and stakeholder feedback with the desired impression. Identify inconsistent promises, overly broad themes, and material that belongs to the company rather than the person. Request feedback where the leader's self-image lacks outside evidence.

3. **Run the positioning session.** Use the discovery fields in [templates/output-template.md](templates/output-template.md). Establish company objectives, personal objectives, priority stakeholders, their recurring questions, and the executive's contribution. Replace an audience of everyone with a specific group whose decisions matter. Keep personal motivations confidential when requested.

4. **Build the Superkräfte-Portfolio.** Apply Roadmap foundations in [references/method.md](references/method.md). Inventory capabilities, knowledge, experience, personality, and relevant resources with concrete support. Choose public facets and private boundaries. Separate demonstrated strengths from aspirations so a desired future reputation does not become a false present-tense claim.

5. **Write the Personal Branding Pitch.** Use the positioning fields in [templates/output-template.md](templates/output-template.md) and compare the illustrations in [examples/worked-examples.md](examples/worked-examples.md). Explain whom the person serves, what value they bring, and what distinguishes their perspective. Test whether someone who knows the executive would recognize them.

6. **Conduct the strategy session and draft the Positionspapier.** Follow Strategy session in [references/method.md](references/method.md). Agree on two or three core themes, repeatable messages, voice guidelines, profile direction, channel choices, and exclusions. Obtain substantive feedback on the strategy before treating the paper as settled.

7. **Translate positioning into the Roadmap.** Complete the roadmap table in [templates/output-template.md](templates/output-template.md). Connect foundations to positioning, themes and messages, content, and appropriate digital or analog channels. Choose a manageable starting format and rhythm. Explain how each activity advances the chosen objective.

8. **Capture editorial input and prepare drafts.** Follow Editorial execution in [references/method.md](references/method.md). Use interviews, notes, or voice messages to obtain genuine observations. Draft a relevant opening, a clear argument, a supported example, and a useful takeaway. Consult [examples/worked-examples.md](examples/worked-examples.md) when the output sounds generic or promotional.

9. **Operate recurring Redaktionssitzungen.** Use the meeting and approval fields in [templates/output-template.md](templates/output-template.md). Plan topics with internal communication and bring the CEO into the process every two weeks to approve content. Record the approved version and unresolved edits. Silence, a calendar entry, and previous strategy approval do not approve a new post.

10. **Prepare publication and relationship work.** Apply Account control in [references/method.md](references/method.md). Hand approved assets to the CEO or designated internal owner. Provide relevant discussions, comment suggestions, and response guidance. Drafting authority does not authorize posting, messaging, password collection, or external account management.

11. **Review and improve.** Run [checklists/review-checklist.md](checklists/review-checklist.md) and complete the outcome fields in [templates/output-template.md](templates/output-template.md). Track relevant conversations and business signals alongside reach. Revise topics, formats, or positioning when evidence warrants it, and explain a role change through a coherent narrative rather than an abrupt stream of unrelated posts.

## Files in this skill

- [SLUG.txt](SLUG.txt): Package identifier for naming and installation.
- [SKILL.md](SKILL.md): Entry point, use cases, and operating procedure.
- [references/method.md](references/method.md): Sourced principles, decision rules, boundaries, and edge cases.
- [references/sources.md](references/sources.md): Fetched public sources and their contributions.
- [examples/worked-examples.md](examples/worked-examples.md): Invented before-and-after illustrations with rule explanations.
- [templates/output-template.md](templates/output-template.md): Deliverable fields and instructions for completing them.
- [checklists/review-checklist.md](checklists/review-checklist.md): Pass/fail review and failure repairs.