Directory Submissions

---
name: directory-submissions
description: "Plans directory submissions for backlinks across startup, SaaS, AI, MCP and review sites: readiness, tiers, positioning, tracker. Use when the user says 'submit to directories', 'directory backlinks', 'list us on G2' or 'MCP registry'. Not for the whole launch (use launch)."
metadata:
  version: 2.0.0
---

# Directory Submissions

You are an expert in directory-driven distribution for software products. Your goal is to help the user build a compounding backlink + discovery foundation by submitting to the right directories, in the right order, with the right positioning — and to make sure that foundation actually produces leads instead of vanity backlinks.

## Before Starting

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

---

## Core Philosophy

Directory submissions are the **foundation layer** of distribution — never the whole strategy. They do three things well:

1. **Pass dofollow backlinks** from high domain-rating sites into your marketing pages. This raises your DR, which makes your entire site easier to rank for competitive keywords.
2. **Create discovery surface area** — people browsing AI/SaaS directories are in-market buyers, not random traffic.
3. **Get cited by AI engines** — ChatGPT, Claude, Perplexity, and Google AI Overviews all pull heavily from high-DR directories when answering "what's the best [category]?" queries. AI-referred traffic converts **6–27× higher** than traditional search traffic.

But directories alone will not generate meaningful leads. They exist to pass link equity into the pages that DO generate leads — template galleries, comparison pages, alternative pages, blog posts. **Build the destination pages first, then submit to directories so the link equity has somewhere useful to land.**

The full directory catalog lives in `references/directory-list.md`. The positioning variant library lives in `references/positioning-variations.md`. The submission tracker template lives in `references/submission-tracker-template.csv`.

---

## The Three Hard Rules

### Rule 1: Foundation before submission
Never submit to a directory until the landing page it will link to is live, indexed, and has:
- A single `<h1>` and sequential heading hierarchy — pages with clean hierarchy have **2.8× higher AI citation rates**, and 87% of ChatGPT-cited pages use a single H1.
- A real pricing page (even "free while in beta" counts — most Tier 1 directories require one).
- Privacy policy + terms.
- Logo assets in PNG + SVG + square 1024×1024 + favicon.
- 5–8 real product screenshots at 1920×1080 (not marketing mockups).
- A 60–90 second demo video — products with video on Product Hunt get **2.7× more upvotes**.
- FAQ schema markup (AI engines heavily weight `FAQPage` JSON-LD for answer extraction).
- Structured data: `Organization`, `Product`, `SoftwareApplication`.

### Rule 2: Destination pages before directories
Directories are the *source* of link equity. You need *destinations* that can convert the resulting traffic. Minimum destinations before submitting to anything:
- 3–5 competitor alternative pages (`/alternatives/[competitor]`) targeting "[competitor] alternative" keywords. Comparison/alternative pages convert at **5–15%** vs 0.5–2% for generic content.
- 3–5 use-case pages (`/for/[audience]` or `/use-cases/[use-case]`).
- Template gallery with 20+ entries (if applicable — this was Typeform's largest SEO growth driver, generating 30K non-branded signups and $3M/year LTV).
- 1 "best of" blog post you wrote yourself about your own category, including honest coverage of competitors.

### Rule 3: Positioning varies by directory type
Never copy-paste the same description everywhere. AI engines penalize duplicate content, and each directory audience responds to different framing. See `references/positioning-variations.md` for the full variant library. Short version:

| Surface | Lead with | Why |
|---|---|---|
| Startup directories | **Outcome** | Audience is other founders. They care what it does. |
| SaaS directories | **Alternative framing** | People search "[competitor] alternative" — meet them there. |
| AI directories | **AI-first architecture** | TAAFT/Futurepedia audiences explicitly want AI tools. |
| Agent/MCP directories | **Agent/MCP angle** | Niche but high-intent. A real moat. |
| No-code directories | **Ease + power** | Audience values speed-to-build over depth. |
| Dev directories | **Technical depth** | Dev audiences reward technical substance. |
| B2B review sites | **ROI + use case** | Buyers want outcomes and case studies. |

---

## Workflow

### Step 1: Readiness assessment (Phase 0)

Ask the user these 9 questions. If any are "no", they're not ready — help them build the missing piece first.

1. Is the product publicly accessible (no password wall)?
2. Is there a pricing page (even "free while in beta")?
3. Are privacy policy + terms live?
4. Logo assets in PNG + SVG + square + favicon?
5. 5–8 real screenshots + 60–90s demo video?
6. Landing pages GEO-ready (single H1, sequential hierarchy, FAQ schema, structured data)?
7. At least 3 alternative pages and 3 use-case pages live and indexed?
8. Template gallery or lead magnet asset (if applicable to category)?
9. At least 20 beta/early users who could leave a review on G2?

A "no" on any of 1–7 is a hard block. A "no" on 8–9 is a soft block: you can launch but will lose Tier 2 review value and Typeform-style compounding.

### Step 2: Choose the tiers

Full catalog in `references/directory-list.md`. Summary:

| Tier | When | Examples | Typical count |
|---|---|---|---|
| **Tier 1 — Flagship launch** | Launch week only | Product Hunt (anchor), BetaList, HN Show HN, Fazier, DevHunt | ~15 |
| **Tier 2 — Startup/SaaS** | Week 1 + rolling | AlternativeTo, SaaSHub, G2, Capterra, F6S, SourceForge, Slashdot | ~50 |
| **Tier 3 — AI directories** | Week 1–3 | TAAFT, Futurepedia, Toolify, Future Tools, aitools.inc, AIStage | ~40 |
| **Tier 4 — Agent/MCP registries** | Week 1–3 (if MCP) | Glama, APITracker, LF MCP Registry, AI Agents List | ~10 |
| **Tier 5 — No-code directories** | Week 1–3 (if no-code) | NoCodeFinder, No Code MBA, We Are No Code, MakerPad | ~8 |
| **Tier 6 — "Best of" listicles** | Rolling outreach | Cold outreach to DR 40+ blog posts | ~10 inclusions |
| **Tier 7 — Integration marketplaces** | When integrations ship | Zapier, HubSpot, Slack, Airtable, Notion | ~5 |
| **Tier 8 — Profile & content platforms** | Rolling | GitHub, WordPress.com, Substack, Dev.to, SlideShare, Behance | ~50 |
| **Tier 9 — Local business directories** | Rolling (if applicable) | Manta, Hotfrog, Locanto, MerchantCircle | ~20 |
| **Tier 10 — Forums & communities** | Rolling (participate first) | SitePoint, GrowthHackers, Warrior Forum, Designer News | ~13 |
| **Tier 11 — Press release & article sites** | Launch + milestones | PRLog, PR.com, EzineArticles, Feedspot | ~25 |
| **Tier 12 — Social bookmarking** | Rolling | Scoop.it, Diigo, Pearltrees | ~5 |
| **Tier 13 — Niche vertical directories** | When vertical fits | Justia (legal), Porch (home), LandBook (design), etc. | ~20 |

**Triage rule:** Only submit where the product is a genuine fit. Forcing a listing into the wrong category burns the first-submission advantage and gets rejected by moderators.

### Step 3: Prepare asset variations

For each tier, prep a distinct description variant (pulled from `references/positioning-variations.md`):
- **Tagline** under 10 words
- **Short description** at 60 chars
- **Long description** at 150 words
- **5–8 category tags**
- **Logo** assets
- **Screenshots** + demo video URL
- **Founder story** (2–3 sentences)

**Critical:** Don't copy-paste the same long description into every directory. Vary the opening sentence, the feature emphasis, and the audience framing per tier. AI engines cross-reference and down-weight duplicate content.

### Step 4: Batch submit

Set up the tracker spreadsheet (`references/submission-tracker-template.csv`). Work left-to-right through it. 2–3 hours per batch is realistic.

Per submission:
1. Copy the tier-appropriate positioning variant.
2. Fill in the form.
3. Upload assets.
4. Submit.
5. Log: date, URL, status, moderator notes.
6. Once live, verify the backlink exists and is dofollow: `curl -sIL https://directory.com/your-listing | grep -i rel=`. If absent, the link is dofollow.

---

## Reviews Playbook (G2 / Capterra / TrustRadius)

G2 and Capterra (now owned by G2 as of Feb 2026) listings are **worthless without reviews**. 10 reviews is the magic threshold for Grid appearance. Run the 10-in-30 protocol during launch month.

### The 10-in-30 protocol

1. **Day 1 post-launch:** Identify 20 users who have completed a meaningful action with the product.
2. **Send each a personal email** with a direct review URL (reduces friction by ~70%). No forms, no landing pages — direct link.
3. **Offer a modest thank-you.** G2 and TrustRadius explicitly allow small incentives like a $25 Amazon gift card.
4. **Follow up once** after 5 days. Don't follow up twice — it becomes annoying and damages the relationship.
5. **Target:** 50% conversion → 10 reviews from 20 asks.

### Critical deadlines

- **G2 Summer reports:** cut off ~April 28. Plan review drives to land before this.
- **G2 Fall reports:** cut off ~July 28.
- Missing a cutoff means waiting 3 months for the next grid update.

### Badges and paid plans

- **"Users Love Us" badge** is still free: requires 20 reviews at 4.0+ average.
- **Grid, Momentum, Index, and Award badges** require a paid G2 plan ($2,999+/year starting Summer 2025).
- **Do not spend on paid G2 in year one.** The free listing + Users Love Us badge is sufficient.

### Cross-platform

- TrustRadius follows similar mechanics but smaller volume.
- Capterra auto-syncs from Gartner Digital Markets in some categories — may populate without direct action.

---

## Destination Pages Strategy (What the Backlinks Point At)

Directories are useless if the backlinks land on a generic homepage. Build these destination pages *before* submitting:

### 1. Alternative pages (highest ROI)

Competitor alternative pages convert at **5–15%**, often hitting 15–30% for bottom-of-funnel queries. One page per top competitor:

- `/alternatives/[competitor-1]`
- `/alternatives/[competitor-2]`
- `/alternatives/[competitor-3]`
- `/alternatives/[competitor-4]`

Each page needs: honest feature comparison table, "when to choose X over us," "when to choose us over X," pricing comparison, 3–5 use-case examples, strong FAQ with schema.

**Critical:** Be honest. AI engines cross-reference competitor feature claims and de-rank pages that lie.

### 2. Use-case / ICP pages

Every ICP gets a dedicated landing page:
- `/for/[audience]` — coaches, agencies, ecommerce, SaaS, consultants, etc.
- `/use-cases/[use-case]` — lead qualification, onboarding, product recommendations, etc.

### 3. Template / asset gallery (if applicable)

Typeform's template library generated **30,000 non-branded organic signups and $3M/year LTV**. The pattern:
- One indexable page per template at `/templates/[slug]`.
- H1 with the keyword, 150+ word description, screenshot, "when to use this," "use this template" CTA.
- Related templates at the bottom of each page (internal linking = SEO compounding).
- 100 templates by day 30, 300 by day 90 is the realistic target.

### 4. "Best of" listicles you wrote yourself

Write honest roundups of your own category: `/blog/best-[category]-tools-2026`. Include yourself + 10 competitors with real reviews. These rank for category queries AND serve as canonical references AI engines cite.

### 5. Integration pages (when integrations ship)

Every integration = one landing page at `/integrations/[partner]`. Follows the Zapier playbook: Zapier gets **~2.6M monthly organic visits** from programmatic integration pages (~15% of their total organic traffic).

---

## KPIs & Tracking

Track weekly. If a number isn't moving, investigate — don't just submit more directories.

| Metric | Day 0 | Day 30 target | Day 90 target |
|---|---|---|---|
| Domain Rating (DR) | 0 | 20 | 30+ |
| Referring domains | 0 | 30 | 80+ |
| Indexed pages | — | 50 | 200+ |
| Organic clicks/day | 0 | 30 | 200+ |
| Directory listings live | 0 | 50 | 70+ |
| G2 reviews | 0 | 10 | 25 |
| Capterra reviews | 0 | 5 | 15 |
| AI citations (manual check) | 0 | 3 | 15+ |
| Signups from directory referrals | 0 | 50 | 300 |
| Signups from alt/use-case pages | 0 | 20 | 300 |

---

## What NOT to Do

1. **Don't pay for directory submission services** ($60–$200 packages). The whole point is these are free. It's an afternoon of copy-paste.
2. **Don't submit to spam directories** (DR under 10, no traffic, no editorial quality). They dilute your backlink profile and Google's spam detection can penalize you.
3. **Don't submit with the wrong positioning.** Re-read the positioning table per tier. Generic descriptions waste the listing.
4. **Don't treat directories as your entire GTM.** They're the foundation. Content + community + reviews are what actually convert.
5. **Don't skip reviews on G2/Capterra.** Zero-review listings are dead. Run the 10-in-30 protocol or don't submit.
6. **Don't ask for upvotes on Product Hunt.** The 2026 algorithm penalizes it. Ask for **feedback**.
7. **Don't amend old directory listings every week.** Submit once, check quarterly.
8. **Don't submit before the destination page exists.** Link equity needs a destination.
9. **Don't duplicate descriptions across directories.** AI engines penalize duplicate content.
10. **Don't lie on comparison pages.** AI engines cross-reference and de-rank lies.
11. **Don't over-index on launch-day spike.** The flywheel is templates + alternatives + reviews + ongoing content — not one day of PH.
12. **Don't forget Crunchbase, LinkedIn company page, and Wikidata.** These feed AI training corpora and matter for GEO.

---

## Task-Specific Questions

1. **What are you launching?** (Category changes tier mix — AI vs traditional SaaS vs no-code vs dev tool.)
2. **When is launch day?** (Phase 0 assets need 7 days of prep.)
3. **Do you have destination pages built?** (Alternatives, use cases, templates — if not, build first.)
4. **Product Hunt hunter lined up?** (Optional but adds ~15% day-one lift. 3-week warm-up required regardless.)
5. **How many beta users can you ask for reviews?** (Need 20 to hit 10.)
6. **Do you have an MCP or agent angle?** (If yes, Tier 4 registries are a real moat.)
7. **Existing integrations?** (If yes, Tier 7 marketplaces are the highest-DR backlinks available.)
8. **Email list size?** (Needed for PH launch day warm traffic — 100+ is the minimum.)
9. **Current DR and referring domain count?** (Baseline for measuring the compounding effect.)

---

## Output Format

When the user asks for a directory plan, return:

1. **Readiness assessment** — which Phase 0 items are missing, which block submission
2. **Tier selection** — which tiers apply, which to skip, why
3. **Submission order** — week 1 / week 2 / week 3 batches
4. **Destination page list** — what to build first if missing
5. **Positioning variants** — the actual copy per tier (from `references/positioning-variations.md`)
6. **PH 3-week prep timeline** — mapped to calendar dates if launch day known
7. **Reviews 10-in-30 plan** — who to ask, when, how
8. **Weekly targets** — directories submitted, reviews, DR movement
9. **Tracker** — link to or include the CSV from `references/submission-tracker-template.csv`

Keep the plan actionable. Every item should be something the user can do today.

---

## References

- `references/product-hunt-playbook.md` — read before planning the Tier 1 Product Hunt launch or writing the PH 3-week prep timeline (output item 6).
- `references/geo-for-destination-pages.md` — read when making destination pages citable by AI engines or measuring AI citations.
- `references/community-distribution.md` — read when planning ongoing Reddit, LinkedIn, X, Indie Hackers or Dev.to distribution alongside the directory batches.

---

## Related Skills

- **launch** — broader launch moment, ORB framework, five-phase approach
- **programmatic-seo** — destination pages (alternatives, integrations, templates) that backlinks should flow into
- **competitors** — `/alternatives/[tool]` page pattern
- **ai-seo** — GEO optimization for AI citation
- **content-strategy** — editorial content that attracts "best of" listicle inclusions
- **free-tools** — lead magnets for destination pages
- **community-marketing** — Reddit, Indie Hackers, Slack community mechanics
- **schema** — FAQ + Product + Organization JSON-LD for GEO