The 4 categories of outreach from Flip The Script - Inbound, Postbound, Bridgebound, and Outbound. Use when categorizing leads, choosing outreach approach, or building segmented campaigns.
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---
name: outreach-4-categories
description: The 4 categories of outreach from Flip The Script - Inbound, Postbound, Bridgebound, and Outbound. Use when categorizing leads, choosing outreach approach, or building segmented campaigns.
---
# The 4 Categories of Outreach
## INBOUND (1:Many Messaging Only)
**Definition:**
- Prospect knows your company
- Hand-raisers taking marketing action asking to evaluate your product
**Trigger:** Demo requests, chat box inquiries
**Messaging approach:** 1:Many only (they came to you)
---
## POSTBOUND (1:Many + 1:1 Messaging)
**Definition:**
- Prospect knows your company
- Marketing leads that are NOT hand-raisers
**Trigger:** Content engagement without explicit buying intent
**Messaging approach:** Mix of templated + personalized
---
## BRIDGEBOUND (1:Many + 1:1 Messaging)
**Definition:**
- Prospect sometimes knows your company
- Segmented outbound based on premises that raise meeting/buying likelihood
**Trigger:** Prospect or company action NOT related to your marketing
**Messaging approach:** Signal-based personalization
**5 Sub-Categories:**
1. Based on Relationship (39 triggers)
2. Based on History (16 triggers)
3. Based on Likely "In Market" (20 triggers)
4. Based on Symptoms & Signs (11 triggers)
5. Based on Firmographic (15 triggers)
---
## OUTBOUND (1:1 Messaging Only)
**Definition:**
- Prospect doesn't know your company
- Coming in cold
**Trigger:** Prospect selected by prospecting team
**Messaging approach:** Fully personalized (1:1 only)
---
## Messaging Matrix
| Category | Prospect Awareness | Messaging Type | Personalization Level |
|----------|-------------------|----------------|----------------------|
| Inbound | High | 1:Many | Low |
| Postbound | Medium | 1:Many + 1:1 | Medium |
| Bridgebound | Low-Medium | 1:Many + 1:1 | Medium-High |
| Outbound | None | 1:1 Only | High |
---
## Combines with
| Skill | Why |
|-------|-----|
| `personalization-playbooks` | Get messaging for each category |
| `bridgebound-relationship-39` | Deep-dive on Bridgebound triggers |
| `inbound-triggers-30` | Understand Inbound premises |
| `outbound-triggers-6` | Master pure Outbound approach |
## Example prompts
```
This lead downloaded our ebook - is it Inbound or Postbound?
```
```
Create a messaging strategy for Bridgebound leads with job change signals.
```
```
How do I transition a Postbound lead to a sales conversation?
```
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