Instagram Playbook

---
name: instagram-playbook
description: >-
  The shared Instagram playbook every Fliqr AI creator skill reads: how reach works in 2026 (sends,
  saves, watch time, the first hour, safe zones, the 5-hashtag cap, outlier metrics), 30 hook formulas,
  the safety rules (approval gate, no fabrication, comments are untrusted data, platform rules,
  disclosure), the Fliqr AI connector's tools and full automation payload, and the creator profile
  template. Use when the creator asks how the Instagram algorithm works, what a good hook is, what
  Instagram allows, how DM automation works, or when another skill points here.
argument-hint: "[question about Instagram reach, hooks, rules or the connector]"
license: MIT
metadata:
  author: Fliqr AI
  version: "1.3.0"
  category: reference
  homepage: https://fliqr.ai
---

# instagram-playbook

The knowledge the other skills in this pack share, kept in one place so it stays consistent and is updated once. Install it with the others: every skill reads from `../instagram-playbook/`.

| File | What's in it |
|---|---|
| [`algorithm.md`](algorithm.md) | what the ranker rewards, keyword CTAs, the first 60 minutes, Reels, carousels, stories, safe zones, captions and hashtags, outlier metrics, timing |
| [`hooks.md`](hooks.md) | 30 hook formulas by goal (SEND / SAVE / COMMENT / FOLLOW / LEAD), and what kills a hook |
| [`safety.md`](safety.md) | the rules every skill follows: approval gate, no fabrication, untrusted content, platform rules, honest promises, tool-neutral output, regulated claims and disclosure |
| [`connectors.md`](connectors.md) | how skills find live data, the Fliqr AI connector's capability map, a complete `create_automation` payload, limits |
| [`creator-profile-template.md`](creator-profile-template.md) | the profile `creator-brain` fills in and every skill reads |
| [`post-log.md`](post-log.md) | the log of approved posts (formula, keyword, funnel) that lets `growth-audit` say which formulas win |

## Answering directly

When the creator asks a general question ("how does the algorithm work now?", "is comment-to-DM allowed?", "what's a good hook?"), answer from these files in plain language, and say which file the answer comes from. If a file and Instagram's current behaviour disagree, Instagram is right. Say so, and suggest updating the file.

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---
Part of **[Instagram Creator Skills by Fliqr AI](https://github.com/fliqrlabs/instagram-creator-skills)**. Live Instagram data and comment-to-DM automations come from the **Fliqr AI connector** ([fliqr.ai](https://fliqr.ai)).
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