Brand Guidelines

---
name: brand-guidelines
description: Use when the user requests Anthropic branding or the project explicitly requires it; apply the bundled palette and typography. General branding, formatting, or another company's design system does not trigger this skill.
license: Complete terms in LICENSE.txt
---

# Anthropic Brand Styling

## Overview

Use these bundled Anthropic styling values for an Anthropic-branded artifact. A supplied brand guide or explicit project requirement takes precedence. Verify a current official guide if the task specifically requires current brand compliance.

**Scope**: Anthropic brand styling only.

## Brand Guidelines

### Colors

**Main Colors:**

- Dark: `#141413` - Primary text and dark backgrounds
- Light: `#faf9f5` - Light backgrounds and text on dark
- Mid Gray: `#b0aea5` - Secondary elements
- Light Gray: `#e8e6dc` - Subtle backgrounds

**Accent Colors:**

- Orange: `#d97757` - Primary accent
- Blue: `#6a9bcc` - Secondary accent
- Green: `#788c5d` - Tertiary accent

### Typography

- **Headings**: Poppins (with Arial fallback)
- **Body Text**: Lora (with Georgia fallback)
- **Note**: Fonts should be pre-installed in your environment for best results

## Features

### Smart Font Application

- Applies Poppins font to headings (24pt and larger)
- Applies Lora font to body text
- Automatically falls back to Arial/Georgia if custom fonts unavailable
- Preserves readability across all systems

### Text Styling

- Headings (24pt+): Poppins font
- Body text: Lora font
- Smart color selection based on background
- Preserves text hierarchy and formatting

### Shape and Accent Colors

- Non-text shapes use accent colors
- Cycles through orange, blue, and green accents
- Maintains visual interest while staying on-brand

## Technical Details

### Font Management

- Uses system-installed Poppins and Lora fonts when available
- Provides automatic fallback to Arial (headings) and Georgia (body)
- No font installation required - works with existing system fonts
- For best results, pre-install Poppins and Lora fonts in your environment

### Color Application

- Uses RGB color values for precise brand matching
- Applied via python-pptx's RGBColor class
- Maintains color fidelity across different systems

## Completion

Inspect the rendered artifact for the requested palette, typography or stated fallback, readable contrast, and preserved text hierarchy.
Fix mismatches before delivery.
Report missing fonts or an unavailable render check; do not claim automatic font substitution or exact brand compliance without inspecting the result.