Go To Market Plan

---
name: go-to-market-plan
description: Build a go-to-market plan connecting audience, positioning, message, proof, channels, launch motion, measurement, and follow-through.
---
# Go-to-Market Plan

Use for product launches, market entry, major campaigns, or repositioning.

## Procedure
1. Define the target audience and the problem/context that makes the offering relevant now.
2. Establish positioning: category/frame, differentiated value, alternatives, and credible proof.
3. Build a message hierarchy from core promise to supporting evidence and objections.
4. Choose channels based on where the audience can actually be reached and persuaded, not on channel popularity.
5. Design launch phases, assets, owners, dependencies, and post-launch follow-through.
6. Align sales/support/community/product readiness where customer experience depends on them.
7. Define measurement for reach, qualified response, conversion, and downstream quality.

## Quality gate
The plan should explain who will hear what, where, why they should believe it, and how success will be recognized.