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---
name: social-copywriting
description: >-
Use this when writing or adapting copy for X or LinkedIn so it matches the
platform instead of sounding like a press release.
---
# Social copywriting
Write platform-native LinkedIn and X copy. Load after the idea exists. End with No AI slop.
## X
- Replies and bookmarks beat likes. External links in the body get throttled; put them in a reply.
- Single post: one idea, hook in the first line (first ~280 characters on long posts).
- Thread: 5–12 tweets. Tweet 1 is the hook only. Every tweet earns the next. Last tweet can ask or stop; no engagement bait.
- 0–2 hashtags. Skip them mid-thread.
- Do not paste LinkedIn copy onto X.
- Founder / build-in-public: real units (spend, views, files), not invented token bills.
## LinkedIn
- Hook before the “see more” fold (~140 characters on mobile).
- Body ~1,200–1,600 characters unless it is an article.
- No links in the body; “Link in comments.”
- 3–5 hashtags at the end. No engagement bait.
- LinkedIn copy stays with the LinkedIn writer unless asked otherwise.
## Hook discipline
If the opening is wrong, do not polish. Change the entry point. Weak hooks restate the topic or start too broad. Strong hooks name a specific pain, proof, image, or mechanism.
## Human voice (with No AI slop)
No delve/leverage/utilize/game-changer. No “it’s not X, it’s Y.” No “here’s the thing.” No em dashes in short copy. Vary sentence length. End without announcing the ending.
## Critique before rewrite
Name the job, the reader, the strongest existing line, what to keep, then rewrite.
Source: adapted from [Jules Sauvajol, Copywriting-skill](https://github.com/judicael-s/Copywriting-skill/blob/8282f17e1f15d0f2b4fa19a90b2005864f77cbe5/skills/social-copywriting/SKILL.md) and its x-formats, linkedin-formats, hook-discipline, and human-voice-rules references. MIT; see [third-party notices](../../../THIRD_PARTY_NOTICES.md).
