Content Pillars

---
name: content-pillars
description: Define reusable social media content pillars for a product, founder, brand, or campaign. Use when a content calendar needs durable themes, repeatable post types, and clearer editorial direction.
tags:
  - social-media
  - content-strategy
  - positioning
  - agentreacher-compatible
---

# Content Pillars

Create the repeatable themes that make a social calendar coherent over time. Pillars should guide what to post, what not to post, and how each idea earns attention.

## Inputs

- product, brand, or founder
- audience
- goal
- category or market
- proof points
- preferred channels
- topics to avoid

## Workflow

1. Extract the audience tensions:
   pains, ambitions, objections, status anxieties, and buying triggers.

2. Define 4-7 pillars:
   each pillar needs a name, purpose, audience question, post formats, proof source, and example angles.

3. Balance the mix:
   include education, belief, proof, product, objection, and community where relevant.

4. Add boundaries:
   say what does not belong in each pillar so the calendar does not drift.

5. Recommend a pillar ratio:
   percentage or weekly count by pillar for the next campaign period.

## Taste Rules

- Pillars are not vague categories like "thought leadership".
- Each pillar should generate at least 10 real post ideas.
- Product pillars need proof or workflow detail, not feature lists.
- Founder pillars need specific experience, not generic lessons.
- Leave room for timely posts without making the calendar reactive.

## Output Format

```md
## Pillar System
| Pillar | Purpose | Audience Question | Formats | Proof Source | Ratio |
| --- | --- | --- | --- | --- | --- |

## Example Angles
### [Pillar]
- [post angle]

## Boundaries
- [what to avoid]
```

## AgentReacher Notes

Use this before building an AgentReacher calendar so scheduled posts are organized by durable campaign themes instead of isolated ideas.

Example usage in AgentReacher: "Create content pillars for AgentReacher targeting AI founders and solo SaaS builders."