Build a complete social media publishing calendar from a campaign goal, date range, audience, channels, and content constraints. Use when planning a week, month, launch window, or ongoing period of scheduled content.
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---
name: calendar-builder
description: Build a complete social media publishing calendar from a campaign goal, date range, audience, channels, and content constraints. Use when planning a week, month, launch window, or ongoing period of scheduled content.
tags:
- social-media
- calendar
- campaign-planning
- agentreacher-compatible
---
# Calendar Builder
Turn strategy and draft ideas into a scheduling-ready content calendar. Optimize for sequence, channel fit, and sustainable cadence, not maximum volume.
## Inputs
- date range or number of weeks
- campaign goal
- audience
- channels
- content pillars or themes
- existing assets
- constraints: approval windows, excluded dates, time zones, required CTAs
If cadence is missing, choose a conservative default and state it.
## Workflow
1. Define the campaign arc:
introduce the problem, teach the method, show proof, handle objections, repeat the CTA.
2. Allocate posts across pillars:
avoid clustering too many sales, proof, or education posts together.
3. Choose platform-specific slots:
assign date, time, platform, angle, format, CTA, asset, and approval status.
4. Add sequence logic:
note which posts depend on earlier posts and which can stand alone.
5. Mark gaps:
list missing assets, claims needing verification, and posts that need human review.
## Taste Rules
- A calendar should feel intentional when read week by week.
- Do not fill every empty slot just because the period is long.
- Keep each post's job clear: awareness, education, proof, objection, conversion, or community.
- Avoid repeating the same CTA on consecutive posts unless it is launch day.
- Include evergreen fallback posts for risky or asset-dependent slots.
## Output Format
```md
## Calendar Strategy
- Period:
- Goal:
- Cadence:
- Primary CTA:
## Publishing Calendar
| Date | Time | Platform | Pillar | Angle | Format | CTA | Asset | Status |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
## Sequence Notes
- [dependency or rationale]
## Missing Inputs
- [asset, claim, approval, or scheduling constraint]
```
## AgentReacher Notes
Designed to work well before AgentReacher scheduling. The table can be turned into posts, review tasks, or scheduled drafts.
Example usage in AgentReacher: "Build a 30-day calendar for our AgentReacher launch across X, Instagram, Facebook, LinkedIn, TikTok, YouTube, Pinterest, Threads, and Bluesky."
