Pr Social Copywriting

---
name: "\"pr-social-copywriting\""
description: "\"Write platform-optimized social media copy for Instagram, Facebook, LinkedIn, and X/Twitter with hooks, CTAs, and hashtag strategies. Use this skill when the user needs to create social media posts, adapt content across platforms, improve engagement rates, or develop a social content strategy — even if they say 'write a post for IG', 'our social engagement is low', 'adapt this for LinkedIn', or 'how do we write better captions'.\"."
allowed-tools: Read, Glob, Grep
---

# Social Media Copywriting

## Framework

```
IRON LAW: Every Platform Has a Different Tone

The same message posted identically on IG, LinkedIn, Facebook, and X
will underperform on ALL of them. Each platform has different audience
psychology, content format, and algorithm preferences. Adapt the message,
don't just cross-post.
```

### Platform Tone Guide

| Platform | Tone | Length | Visual | Best Content |
|----------|------|--------|--------|-------------|
| **Instagram** | Aspirational, visual-first, lifestyle | Caption: 150-300 chars for feed, longer OK for carousels | Essential (photo/reel/carousel) | Behind-the-scenes, tutorials, UGC, reels |
| **Facebook** | Conversational, community, informative | 40-80 chars for engagement, longer for groups | Helpful but not required | News, events, discussions, longer stories |
| **LinkedIn** | Professional, insightful, authority | 150-300 chars hook, up to 3000 for articles | Optional (increases reach) | Industry insights, achievements, lessons learned |
| **X/Twitter** | Sharp, witty, real-time | < 280 chars (shorter = more engagement) | Optional (increases engagement) | Hot takes, threads, real-time commentary |
| **Threads** | Casual, conversational, authentic | 500 chars max | Optional | Personal takes, community engagement |

### Hook Techniques (First 2 Lines)

The hook must stop the scroll. Proven patterns:

| Technique | Example |
|-----------|---------|
| **Contrarian** | "Most SEO advice is wrong. Here's what actually works." |
| **Number** | "3 mistakes killing your conversion rate" |
| **Question** | "Ever wonder why your best employees quit?" |
| **Story** | "Last year I lost our biggest client. Here's what I learned." |
| **Bold claim** | "Your pricing page is losing you 40% of potential customers." |
| **Curiosity gap** | "The one thing I wish someone told me before starting a startup..." |

### CTA (Call to Action) Design

| Goal | CTA Style | Example |
|------|-----------|---------|
| Engagement | Ask a question | "What's your biggest marketing challenge? Drop it below 👇" |
| Traffic | Direct link | "Link in bio for the full guide" |
| Save/Share | Value proposition | "Save this for your next campaign planning session 📌" |
| DM/Lead | Soft ask | "DM me 'GUIDE' and I'll send you the template" |

### Hashtag Strategy

| Platform | Strategy |
|----------|---------|
| Instagram | 5-15 hashtags, mix of broad (#marketing, 1M+ posts) + niche (#taiwanstartup, 10K posts) + branded (#YourBrand) |
| LinkedIn | 3-5 hashtags max, professional (#leadership, #saas) |
| X/Twitter | 1-2 hashtags max, trending or event-based |
| Facebook | 0-2 hashtags (minimal impact) |

### Content Calendar Pattern

| Day | Content Type | Goal |
|-----|------------|------|
| Mon | Industry insight / thought leadership | Authority |
| Tue | Tutorial / how-to | Value |
| Wed | Behind-the-scenes / team | Trust |
| Thu | User story / testimonial | Social proof |
| Fri | Casual / fun / poll | Engagement |

## Output Format

```markdown
# Social Post: {Topic}

## Instagram
**Hook**: {first line}
**Caption**: {full caption with line breaks}
**Hashtags**: {5-15 hashtags}
**CTA**: {engagement or action}
**Visual**: {image/reel/carousel description}

## LinkedIn
**Hook**: {first line}
**Post**: {professional angle, 150-300 chars}
**Hashtags**: {3-5}

## X/Twitter
**Tweet**: {< 280 chars, sharp}
```

## Gotchas

- **Algorithm rewards native content**: Links in posts reduce reach on most platforms. Put links in comments (LinkedIn) or bio (Instagram) instead of the post body.
- **Engagement in first 30 minutes matters**: Reply to every comment in the first hour. Algorithm interprets early engagement as signal to distribute wider.
- **UGC outperforms brand content**: User-generated content gets 4x more engagement than brand-produced content. Encourage and reshare customer posts.
- **Taiwan social landscape**: LINE is dominant for 1:1, IG for Gen Z/millennials, Facebook for 30+. PTT and Dcard influence brand perception significantly but aren't traditional social "platforms."
- **Don't sell in every post**: Follow the 80/20 rule — 80% value/entertainment, 20% promotional. Audiences unfollow brands that only sell.

## References

- For visual content guidelines per platform, see `references/visual-specs.md`
- For content calendar templates, see `references/content-calendar.md`