Use when building the theoretical argument and hypotheses of a Public Opinion Quarterly (POQ) manuscript — whether the contribution is to opinion/communication theory or to survey methodology. POQ rewards explicit constructs, mechanisms, and testable hypotheses, and methods papers need a clear claim about a survey-error source. Structures the argument; it does not run analyses.
Scanned 6/6/2026
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---
name: poq-theory-and-hypotheses
description: Use when building the theoretical argument and hypotheses of a Public Opinion Quarterly (POQ) manuscript — whether the contribution is to opinion/communication theory or to survey methodology. POQ rewards explicit constructs, mechanisms, and testable hypotheses, and methods papers need a clear claim about a survey-error source. Structures the argument; it does not run analyses.
---
# Theory & Hypotheses (poq-theory-and-hypotheses)
At POQ a result is not a contribution until it is attached to a **clear claim** — about how opinion
forms or moves, how communication shapes it, or how a survey-design choice affects measurement. This
skill turns findings into theory: explicit constructs, mechanisms, and **falsifiable hypotheses**, in
the idiom appropriate to a substantive or a methodological paper.
## When to trigger
- The empirics are strong but the "so what / why" is thin
- A reviewer said the paper is "atheoretical," "ad hoc," or "just a finding"
- You need to state constructs, mechanisms, and hypotheses explicitly
- A methods paper needs a precise claim about which survey-error source it addresses
## Build the argument (by kind of paper)
### Substantive opinion / communication paper
1. **Concept** — define the attitude, behavior, or communication construct precisely; distinguish it
from neighbors (attitude vs. non-attitude, opinion vs. knowledge, exposure vs. reception).
2. **Mechanism** — the process: how information, identity, framing, or context moves the opinion.
3. **Hypotheses** — directional, falsifiable predictions tied to the mechanism, with the **null** that
a rival account or measurement artifact would imply.
4. **Scope conditions** — population, period, and context where the claim holds.
### Survey-methodology paper
- State the **survey-error source** at issue (coverage, nonresponse, measurement, mode, weighting) and
the **specific bias or variance claim** you make about it.
- Frame the hypothesis in **Total Survey Error** terms: which error component changes, in which
direction, under which design choice.
- Distinguish predictions unique to your account from those a competing methods explanation shares.
## The measurement-validity test (POQ-specific)
For the central construct, write one sentence: *"My measure captures ___ and not ___; if it were
instead picking up a measurement artifact (wording / order / mode / nonresponse), I would see ___."*
If you cannot, the construct is not yet pinned down — strengthen measurement before hypothesizing.
## Anti-patterns
- "Hypothesizing after results are known" (HARKing) — state hypotheses before tests; preregister where possible
- Treating a survey artifact (wording, order, mode) as if it were a substantive opinion effect
- Mechanisms named but never made observable / testable
- Universal claims with no scope conditions or population
- A methods paper with no explicit claim about which error source it improves
## Output format
```
【Kind】substantive-opinion / survey-methodology
【Core claim】one sentence
【Construct(s)】defined + distinguished from neighbors
【Mechanism / error source】the process or the TSE component at issue
【Hypotheses】directional + the null / artifact alternative
【Scope conditions】population / period / context
【Next】poq-survey-design-and-measurement
```
## Supplementary resources
- [`../../resources/external_tools.md`](../../resources/external_tools.md) — measurement, scaling, and TSE references
- [`../../resources/official-source-map.md`](../../resources/official-source-map.md) — POQ scope and contribution expectations
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