Use when building tables and figures for a Journal of Communication (JoC) manuscript so exhibits are self-contained, accessible, APA-formatted, and counted toward the page budget correctly. JoC's 35-page limit includes tables and figures, so exhibits must earn their space. Designs exhibits; it does not run the analysis.
Scanned 6/5/2026
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---
name: joc-tables-figures
description: Use when building tables and figures for a Journal of Communication (JoC) manuscript so exhibits are self-contained, accessible, APA-formatted, and counted toward the page budget correctly. JoC's 35-page limit includes tables and figures, so exhibits must earn their space. Designs exhibits; it does not run the analysis.
---
# Tables & Figures (joc-tables-figures)
Exhibits are where an expert reviewer checks whether the result is real. At JoC they also **cost
pages**: the main-document limit of **35 pages** explicitly includes the abstract, text, references,
**tables, figures**, and endnotes. So every exhibit must pull its weight, and formatting follows
**APA 7th edition**.
## When to trigger
- Designing the main results table/figure or a key descriptive exhibit
- Deciding what belongs in the article vs. the supplemental materials
- A reviewer found an exhibit unclear, mislabeled, or non-self-contained
- Trimming to the 35-page limit by moving exhibits to supplemental materials
## Principles
1. **Self-contained.** A reader should understand each exhibit from its title, axis/column labels, and
note alone — without hunting through the text. State units, sample, N, and what the estimate is.
2. **Figures over dense tables for effects.** Coefficient/forest plots, marginal-effects and
predicted-probability plots, mediation path diagrams, and interaction plots communicate magnitude
and uncertainty better than a wall of coefficients. Show intervals.
3. **APA format.** Table/figure numbering, titles, and notes per **APA 7th edition**; consistent
decimals and reported statistics.
4. **Accessible.** Colorblind-safe palettes; legible in grayscale; no chartjunk, no 3D, no needless
color. Reviewers and readers must parse it quickly.
5. **Main text vs. supplemental.** Keep the few exhibits that carry the argument in the article; move
full specifications, robustness grids, and codebooks to the **supplemental materials** (also
anonymized). This is also how you fit under 35 pages.
6. **Reproducible.** Each exhibit is generated by the master script; numbers match the materials behind
your Data Availability Statement (see `joc-open-science-and-transparency`).
## Discipline-specific exhibits
- Conjoint/AMCE plots; survey- and message-experiment treatment-effect plots.
- Content-analysis reliability and category-frequency exhibits.
- For computational work: topic-model/corpus diagnostics, validation-against-human tables.
- For qualitative work: evidence tables linking claims to sources; coding-scheme summaries.
## Anti-patterns
- Tables that require the prose to be intelligible (not self-contained)
- Reporting significance stars with no effect size or interval
- Cramming every robustness check into the main text (blows the 35-page budget — use supplements)
- Color-only encoding that fails in grayscale or for colorblind readers
- Exhibit numbers/values that don't match the deposited code output
## Output format
```
【Main exhibit】what it shows + why a figure/table
【Self-contained?】title + labels + note + N/units present? [Y/N]
【APA format?】numbering/titles/notes per APA 7th? [Y/N]
【Accessible?】grayscale-legible + colorblind-safe? [Y/N]
【Article vs supplemental】split decided, page-budget impact noted
【Reproducible?】generated by master script, matches materials? [Y/N]
【Next】joc-writing-style
```
## Supplementary resources
- [`../../resources/external_tools.md`](../../resources/external_tools.md) — plotting, mediation-diagram, and corpus-diagnostic packages
- [`../../resources/official-source-map.md`](../../resources/official-source-map.md) — 35-page rule (includes tables/figures) and APA 7th style
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