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---
description: Implement structured data markup for rich search results
---
# Schema Markup
Plan and generate structured data (schema.org) for "$ARGUMENTS". Optimize for rich snippets, knowledge panels, and enhanced search results.
## Prerequisites
Read `.metapowers/marketing/$ARGUMENTS/00-strategy.md`. If this file does not exist, tell the user:
> Phase 0 (Strategy) has not been completed for "$ARGUMENTS". Run `/marketing:customer-research $ARGUMENTS` first, or use `--skip-checks` to bypass.
If `--skip-checks` is present in $ARGUMENTS, skip this check and log to `.metapowers/marketing/$ARGUMENTS/skip-log.md`.
## Process
1. **Read context:**
- Read `.metapowers/marketing/$ARGUMENTS/00-strategy.md` for product context
- Read `.metapowers/marketing/$ARGUMENTS/01-reach.md` if it exists (for SEO context)
2. **Identify applicable schema types:**
- Organization, Product, SoftwareApplication, WebSite
- Article, BlogPosting, HowTo, FAQ, Review
- BreadcrumbList, SearchAction, VideoObject
- Match schema types to page types
3. **Audit current markup (if URL provided):**
- Use WebFetch to check existing structured data
- Test with Google Rich Results Test patterns
- Identify missing or incorrect markup
4. **Generate schema markup:**
- Write JSON-LD for each identified page type
- Include all recommended properties (not just required)
- Ensure accuracy — schema must match visible page content
- Validate against schema.org specification
5. **Write the artifact** — append to `.metapowers/marketing/$ARGUMENTS/02-act.md` under a `## Schema Markup` section:
- **Schema Audit** — current state (if applicable)
- **Recommended Schema Types** — per page type
- **JSON-LD Templates** — ready-to-implement code
- **Implementation Guide** — where and how to add each schema
- **Testing Plan** — how to validate after implementation
## Output
Schema markup plan appended to `.metapowers/marketing/$ARGUMENTS/02-act.md`. Present the JSON-LD templates directly to the user for implementation.
