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---
description: Create sales collateral, battle cards, and objection handling guides
---
# Sales Enablement
Create sales enablement materials for "$ARGUMENTS". Build battle cards, objection handling guides, and sales collateral that help close deals.
## Prerequisites
Read `.metapowers/marketing/$ARGUMENTS/00-strategy.md`. If this file does not exist, tell the user:
> Phase 0 (Strategy) has not been completed for "$ARGUMENTS". Run `/marketing:customer-research $ARGUMENTS` first, or use `--skip-checks` to bypass.
If `--skip-checks` is present in $ARGUMENTS, skip this check and log to `.metapowers/marketing/$ARGUMENTS/skip-log.md`.
## Process
1. **Read context:**
- Read `.metapowers/marketing/$ARGUMENTS/00-strategy.md` for positioning, competitors, and personas
2. **Build competitive battle cards:**
- One battle card per major competitor
- Our strengths vs. their weaknesses
- Their strengths and how to handle them
- Landmines: questions to ask prospects that highlight our advantages
- Traps: questions competitors will ask, with prepared responses
3. **Create objection handling guide:**
- Map common objections: price, features, timing, competition, inertia
- For each: acknowledge, reframe, respond, evidence
- Link objections to customer research insights
4. **Sales collateral recommendations:**
- One-pager / product overview
- Case study templates
- ROI calculator or business case template
- Demo script outline
- Proposal template
5. **Write the artifact** — append to `.metapowers/marketing/$ARGUMENTS/03-convert.md` under a `## Sales Enablement` section:
- **Battle Cards** — per competitor
- **Objection Handling** — common objections with responses
- **Collateral List** — recommended materials with priority
- **Key Proof Points** — stats, quotes, case studies to reference
- **Demo Talking Points** — key moments in the demo to highlight
## Output
Sales enablement materials written to `.metapowers/marketing/$ARGUMENTS/03-convert.md`. Present battle cards and top objection responses to the user.
