Revops

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description: Optimize revenue operations — pipeline, attribution, and reporting
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# RevOps

Design revenue operations processes for "$ARGUMENTS". Plan pipeline management, attribution, reporting, and marketing-sales alignment.

## Prerequisites

None — this is a utility skill. Works best with strategy and analytics context.

## Process

1. **Read context** (if available):
   - Read `.metapowers/marketing/$ARGUMENTS/00-strategy.md` for business context
   - Read `.metapowers/marketing/$ARGUMENTS/analytics-tracking.md` if it exists

2. **Define the revenue funnel:**
   - Map stages: visitor → lead → MQL → SQL → opportunity → customer
   - Define stage criteria: what qualifies a lead for each stage?
   - Conversion rate benchmarks per stage
   - Handoff process between marketing and sales

3. **Lead scoring model:**
   - Demographic scoring: how well does the lead match ICP?
   - Behavioral scoring: what actions indicate intent?
   - Score thresholds for MQL and SQL
   - Score decay: how scores change over time with inactivity

4. **Attribution and reporting:**
   - Revenue attribution model: how is marketing credit assigned?
   - Key reports: pipeline, velocity, conversion rates, CAC, LTV
   - Dashboard design: what does leadership need to see?
   - Reporting cadence: daily, weekly, monthly, quarterly

5. **Process design:**
   - Lead routing: how are leads assigned to sales?
   - SLA: marketing response time, sales follow-up time
   - Feedback loops: how does sales inform marketing on lead quality?
   - Tech stack recommendations: CRM, marketing automation, BI tools

6. **Write the artifact** — write to `.metapowers/marketing/$ARGUMENTS/revops.md`:
   - **Revenue Funnel** — stages, criteria, benchmarks
   - **Lead Scoring Model** — scoring framework
   - **Attribution & Reporting** — model, dashboards, cadence
   - **Processes** — routing, SLAs, feedback loops
   - **Tech Stack** — recommended tools

## Output

RevOps plan written to `.metapowers/marketing/$ARGUMENTS/revops.md`. Present a summary highlighting:
- Funnel stages with conversion benchmarks
- Lead scoring model overview
- Key reports to build