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---
description: Design referral and advocacy programs
---
# Referral Program
Design a referral program for "$ARGUMENTS". Create incentive structures, mechanics, and promotion strategies that turn customers into advocates.
## Prerequisites
Read `.metapowers/marketing/$ARGUMENTS/00-strategy.md`. If this file does not exist, tell the user:
> Phase 0 (Strategy) has not been completed for "$ARGUMENTS". Run `/marketing:customer-research $ARGUMENTS` first, or use `--skip-checks` to bypass.
If `--skip-checks` is present in $ARGUMENTS, skip this check and log to `.metapowers/marketing/$ARGUMENTS/skip-log.md`.
## Process
1. **Read context:**
- Read `.metapowers/marketing/$ARGUMENTS/00-strategy.md` for audience and product context
- Read `.metapowers/marketing/$ARGUMENTS/04-engage.md` if it exists
2. **Research referral models:**
- Use WebSearch to find successful referral programs in the category
- Analyze: single-sided vs. double-sided rewards, monetary vs. product-based incentives
- What motivates users to refer? (savings, status, genuine value sharing)
3. **Design the program:**
- Incentive structure: what does the referrer get? What does the referred get?
- Reward type: credits, discounts, cash, extended features, swag
- Qualification: what counts as a successful referral? (signup, activation, payment)
- Limits: per-user caps, time limits, anti-fraud measures
4. **Mechanics and UX:**
- Sharing mechanism: unique link, email invite, social share, in-product invite
- Tracking and attribution
- Where to promote the program (in-app, email, website, social)
- Referral dashboard for users
5. **Write the artifact** — append to `.metapowers/marketing/$ARGUMENTS/04-engage.md` under a `## Referral Program` section:
- **Program Design** — incentives, mechanics, qualification
- **UX Flow** — how users discover, share, and track referrals
- **Promotion Plan** — where and how to promote the program
- **Anti-Fraud Measures** — abuse prevention
- **Success Metrics** — referral rate, viral coefficient, CAC impact
## Output
Referral program design written to `.metapowers/marketing/$ARGUMENTS/04-engage.md`. Present a summary highlighting:
- Recommended incentive structure
- Expected viral coefficient
- Launch plan
