Marketing Marketing Ideas

---
name: marketing-marketing-ideas
description: Generate a ranked list of creative marketing and growth ideas — content, community, partnerships, product-led and guerrilla — scored by impact, confidence and ease. Use when the user is out of ideas or asks for fresh, unconventional ways to get attention or grow. Not for a plan around a known launch date; see /marketing-launch-strategy.
metadata:
  argument-hint: "[project] [--skip-checks]"
---

# Marketing Ideas

Generate creative marketing campaign and growth ideas for "$ARGUMENTS". Brainstorm unconventional approaches, viral mechanics, and high-impact tactics.

**Arguments.** `$ARGUMENTS` may contain the project name and optional flags. Take the first token as `<project>` and treat `--skip-checks` as a flag; never include flags in file paths. All paths below use `<project>`. If `--skip-checks` is present, skip the prerequisite check and, **before writing any artifact**, append one line to `.singularskills/log.jsonl`: `{"ts":"<ISO timestamp>","skill":"marketing-marketing-ideas","workflow":"marketing","phase":null,"project":"<project>","event":"skipped","artifact":"<artifact file>","note":"<reason or \"none given\">"}`.

## Prerequisites

None — this is a utility skill. Works best with strategy context but can run standalone.

## Process

1. **Read context** (if available):
   - Read `.singularskills/marketing/<project>/00-strategy.md` for audience and positioning
   - Read any existing phase artifacts for current marketing state

2. **Research inspiration:**
   - Use WebSearch to find creative campaigns in the category and adjacent categories
   - Look for viral marketing examples, growth hacks, and unconventional tactics
   - Study what's working NOW, not just classic case studies

3. **Generate ideas across categories:**
   - **Content marketing:** viral content formats, interactive content, data-driven content
   - **Community:** grassroots campaigns, user challenges, co-creation
   - **Partnerships:** co-marketing, influencer collaborations, integrations
   - **Product-led:** built-in virality, referral mechanics, freemium hooks
   - **Guerrilla:** unexpected channels, stunts, creative real-world activations
   - **Data & tools:** free tools, reports, benchmarks that attract attention

4. **Evaluate and rank:**
   - For each idea: expected impact, effort, cost, risk, timeline
   - Score by ICE (Impact, Confidence, Ease) framework
   - Identify the "unfair advantage" ideas — things only "<project>" could do

5. **Present to the user:**
   - Top 10 ideas ranked by ICE score
   - For each: one-paragraph description, expected outcome, first step to execute
   - Highlight the top 3 recommendations

## Output

Present ideas directly to the user, ranked by potential. If context files exist, also save to `.singularskills/marketing/<project>/marketing-ideas.md`.