Marketing Ideas

---
description: Generate creative marketing campaign ideas
---

# Marketing Ideas

Generate creative marketing campaign and growth ideas for "$ARGUMENTS". Brainstorm unconventional approaches, viral mechanics, and high-impact tactics.

## Prerequisites

None — this is a utility skill. Works best with strategy context but can run standalone.

## Process

1. **Read context** (if available):
   - Read `.metapowers/marketing/$ARGUMENTS/00-strategy.md` for audience and positioning
   - Read any existing phase artifacts for current marketing state

2. **Research inspiration:**
   - Use WebSearch to find creative campaigns in the category and adjacent categories
   - Look for viral marketing examples, growth hacks, and unconventional tactics
   - Study what's working NOW, not just classic case studies

3. **Generate ideas across categories:**
   - **Content marketing:** viral content formats, interactive content, data-driven content
   - **Community:** grassroots campaigns, user challenges, co-creation
   - **Partnerships:** co-marketing, influencer collaborations, integrations
   - **Product-led:** built-in virality, referral mechanics, freemium hooks
   - **Guerrilla:** unexpected channels, stunts, creative real-world activations
   - **Data & tools:** free tools, reports, benchmarks that attract attention

4. **Evaluate and rank:**
   - For each idea: expected impact, effort, cost, risk, timeline
   - Score by ICE (Impact, Confidence, Ease) framework
   - Identify the "unfair advantage" ideas — things only "$ARGUMENTS" could do

5. **Present to the user:**
   - Top 10 ideas ranked by ICE score
   - For each: one-paragraph description, expected outcome, first step to execute
   - Highlight the top 3 recommendations

## Output

Present ideas directly to the user, ranked by potential. If context files exist, also save to `.metapowers/marketing/$ARGUMENTS/marketing-ideas.md`.