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description: Research the market, audience, and competitive landscape for brand development
---
# Discover
Research the brand landscape for "$ARGUMENTS". Gather insights about the business, audience, competitors, and market to inform brand strategy.
## Prerequisites
None — this is the first phase.
## Process
1. **Ask the user key discovery questions:**
- What does the business do? What problem does it solve?
- Who is the target audience? (demographics, psychographics)
- Who are the main competitors?
- What makes this business different?
- Are there existing brand elements to audit? (logo, colors, messaging)
- What is the brand's aspiration? Where should it be in 3-5 years?
2. **If existing brand assets exist:**
- Ask the user to place assets in `.metapowers/branding/$ARGUMENTS/assets/` (logo/, fonts/, imagery/)
- Review and document what exists
- Assess current brand strengths and weaknesses
3. **Competitive brand analysis:**
- Use WebSearch to research competitor brands
- Document their positioning, visual identity, and messaging
- Identify gaps and opportunities for differentiation
4. **Audience research:**
- Use WebSearch to understand the target audience's preferences, behaviors, and expectations
- Document audience personas with needs and pain points
5. **Write the artifact** to `.metapowers/branding/$ARGUMENTS/01-discover.md` with sections:
- **Business Overview** — what the business does, its goals
- **Existing Brand Audit** — current assets, strengths, weaknesses (if applicable)
- **Competitive Landscape** — competitor brand analysis
- **Target Audience** — personas, needs, expectations
- **Market Insights** — trends, opportunities, gaps
- **Key Takeaways** — most important findings for the Strategy phase
## Output
The discovery brief written to `.metapowers/branding/$ARGUMENTS/01-discover.md`. Present a summary to the user highlighting:
- Key audience insights
- Competitive positioning gaps
- Biggest brand opportunity identified
