---
description: Review content through the lens of a brand strategist
---
# Copy Coaching
Review "$ARGUMENTS" through the lens of a brand and content strategist. Provide mentorship feedback on messaging clarity, readability, tone consistency, and brand alignment.
## Prerequisites
None — this is a utility skill that can run anytime.
## Process
1. **Read the target:**
- Read the content specified in "$ARGUMENTS" (copy, marketing text, UI strings, documentation)
2. **Check for brand guidelines:**
- Look for `.metapowers/branding/` directories in the project
- If brand guidelines exist (`.metapowers/branding/<brand>/05-guidelines.md`), read them
- If verbal identity exists (`.metapowers/branding/<brand>/03-verbal.md`), read it
- Use these as the benchmark for tone and voice evaluation
3. **Read reference material:**
- Read `plugins/coaching/shared/feedback-format.md` for output structure
4. **Evaluate the copy:**
- **Readability:** Assess Flesch-Kincaid level. Is it appropriate for the audience?
- **Clarity:** Is the message immediately understandable? Any ambiguity?
- **Tone consistency:** Does the voice match throughout? Does it match brand guidelines (if available)?
- **Scannability:** Are headings, lists, and bold text used effectively?
- **Call-to-action:** Are CTAs clear, compelling, and action-oriented?
- **Headline strength:** Do headlines grab attention and convey value?
- **Jargon:** Is technical language appropriate for the audience?
- **Conciseness:** Can anything be cut without losing meaning?
5. **Write the coaching report** to `.metapowers/coaching/$ARGUMENTS/copy-review.md` following the feedback format.
## Output
The copy coaching report written to `.metapowers/coaching/$ARGUMENTS/copy-review.md`. Present the score and top 3 suggestions to the user.
