Installs into .claude/skills of the current project.
Are you the author of Competitor Alternatives?
Add the live security badge to your README. It updates with every re-scan.
[](https://www.skillsdirectory.com/skills/bromso-competitor-alternatives)
---
description: Create "vs" and alternatives positioning content strategy
---
# Competitor Alternatives
Develop "vs" comparison and "alternatives to" content strategy for "$ARGUMENTS". Create positioning frameworks that highlight differentiation against specific competitors.
## Prerequisites
Read `.metapowers/marketing/$ARGUMENTS/00-strategy.md`. If this file does not exist or lacks a `## Competitor Analysis` section, suggest running `/marketing:competitor-profiling $ARGUMENTS` first.
If `--skip-checks` is present in $ARGUMENTS, skip this check and log to `.metapowers/marketing/$ARGUMENTS/skip-log.md`.
## Process
1. **Read context:**
- Read `.metapowers/marketing/$ARGUMENTS/00-strategy.md` for competitor profiles and positioning
- Read `plugins/marketing/shared/race-framework-guide.md` for methodology reference
2. **Identify high-value comparison targets:**
- Use WebSearch to find which competitor comparisons have search volume
- Prioritize competitors that share the most audience overlap
- Identify "alternatives to [competitor]" search opportunities
3. **Build comparison frameworks:**
- For each target competitor, create a feature comparison matrix
- Identify the 3-5 key differentiators (where "$ARGUMENTS" wins)
- Note honest areas where competitors are stronger (builds credibility)
4. **Draft positioning angles:**
- For each competitor: one-sentence "why switch" message
- Category-level "alternatives" positioning
- Objection handling for each competitor's strengths
5. **Write the artifact** — append to `.metapowers/marketing/$ARGUMENTS/00-strategy.md` under a `## Competitor Alternatives` section:
- **Comparison Targets** — ranked by opportunity
- **Comparison Matrices** — feature-by-feature for top competitors
- **Positioning Angles** — per-competitor messaging
- **Content Recommendations** — what pages/posts to create
## Output
Competitor alternatives strategy appended to `.metapowers/marketing/$ARGUMENTS/00-strategy.md`. Present a summary highlighting:
- Top 3 comparison opportunities by search volume
- Strongest differentiators to lead with
- Recommended content pieces to create
