Branding Audit

---
name: branding-audit
description: Score a page, file, URL or campaign against the brand's guidelines on the six Brand Prism facets, with an overall rating, specific violations and fixes. Use when the user has brand guidelines and asks whether a piece of content or marketing material is on-brand. Not for reviewing an existing brand before a rebrand; see /branding-discover.
metadata:
  argument-hint: "<brand or URL>"
---

# Brand Audit

Audit "$ARGUMENTS" for brand compliance. Score how well content, marketing materials, or any output aligns with the established brand guidelines.

## Prerequisites

Read the brand guidelines. The user must specify which brand to audit against:

- If `.singularskills/branding/` contains only one brand directory, use that automatically
- If multiple brands exist, ask the user which brand to audit against
- If no guidelines exist (`05-guidelines.md` not found), tell the user:

> No brand guidelines found. Run the branding workflow first: `/branding-discover <brand>` through `/branding-guidelines <brand>`.

## Process

1. **Read the brand guidelines:**
   - Read `.singularskills/branding/<brand>/05-guidelines.md` for the complete brand rules
   - Read `.singularskills/branding/<brand>/03-verbal.md` for voice and tone details
   - Read `.singularskills/branding/<brand>/04-visual.md` for visual identity details
   - Read `references/brand-prism-guide.md` for the scoring framework

2. **Identify what to audit:**
   - "$ARGUMENTS" may be: a file path, a URL, a marketing campaign directory, or a description
   - Read the content to be audited
   - If auditing marketing output, check `.singularskills/marketing/` artifacts

3. **Score each Brand Prism facet (1-5):**

   **Physique (visual elements):**
   - Logo used correctly? Colors within palette? Typography consistent? Imagery matches style?

   **Personality (voice & character):**
   - Tone of voice consistent? Language matches guidelines? Personality reflected in copy?

   **Culture (values):**
   - Brand values communicated? Story consistent? Cultural positioning maintained?

   **Relationship (interaction style):**
   - Communication style appropriate? Touchpoint consistency? Relationship tone maintained?

   **Reflection (target audience):**
   - Target audience correctly addressed? Aspirational messaging aligned?

   **Self-Image (user experience):**
   - Brand promise delivered? Emotional resonance present?

4. **Calculate overall score:**
   - Sum of 6 facets (max 30)
   - Percentage score (out of 100%)
   - Rating: Excellent (90%+), Good (75-89%), Fair (60-74%), Poor (<60%)

5. **Write the audit report** to `.singularskills/branding/<brand>/audit-reports/<date>-<subject>.md` with:
   - **Score Summary** — overall score and rating
   - **Facet Breakdown** — score and rationale per facet
   - **Issues Found** — specific compliance violations
   - **Recommendations** — how to improve compliance
   - **Strengths** — what's well-aligned

## Output

The audit report written to `.singularskills/branding/<brand>/audit-reports/`. Present a summary to the user highlighting:
- Overall compliance score and rating
- Lowest-scoring facet
- Top 3 issues to fix
- Strongest facet