Cinematic Product Promo Plan

---
name: cinematic-product-promo-plan
description: >-
  End-to-end production plan template for feeling-first cinematic product promos:
  brief interrogation, 45s beat structure (cold open through brand), hero-element
  metaphor, storyboard fidelity ladder, visual system (palette, type, camera,
  texture), motion mix and easing vocabulary, audio and captions, tooling
  (animatic through HTML or AE), deliverables matrix, accessibility, review
  milestones, and compromises to accept or refuse. Use when planning, pitching,
  storyboarding, or producing polished brand films for any SaaS or consumer
  product—not category-specific; pair with skills/design/animated-video-philosophy
  for broader motion principles.
---

# Cinematic product promo plan

Read [production-plan.md](production-plan.md) for the full phased plan. Adapt nouns (hero element, environments, metaphors) to the product; keep phases, timing discipline, and technical commitments.

## How to apply it

- Run **Phase 0** before any boards or style frames.
- Lock **Phase 1** animatic pacing before polish; prove the **journey midpoint** first when possible.
- Cross-check motion choices with **animated-video-philosophy** if both skills are installed.