Landing Page Copywriter

---
name: landing-page-copywriter
description: Write high-converting landing page copy using proven frameworks like PAS (Problem-Agitate-Solution), AIDA, and StoryBrand. Creates headlines, value propositions, CTAs, and full page sections optimized for conversion. Use when users need landing page copy, sales page content, or marketing website text.
---

# Landing Page Copywriter

Create high-converting landing page copy using proven copywriting frameworks.

## Instructions

Follow this workflow to produce landing page copy or marketing website content.

1. **Gather product/service information**. Determine:
   - The product or service being sold
   - The target audience
   - The problem it solves
   - The competitive advantage (what makes it unique)
   - The action visitors should take
   - Available social proof, testimonials, or data points

2. **Choose a copywriting framework**.

   **PAS (Problem-Agitate-Solution)**:
   - Identify the pain point
   - Amplify the consequences
   - Present the solution

   **AIDA (Attention-Interest-Desire-Action)**:
   - Grab attention with a bold claim
   - Build interest with details
   - Create desire with benefits
   - Prompt action with a CTA

   **StoryBrand**:
   - The hero (customer) has a problem
   - Meets a guide (the brand)
   - Who gives them a plan
   - Calls them to action
   - That results in success or avoids failure

3. **Generate landing page sections**.

   **Hero section**:
   - Headline (value proposition in 10 words or less)
   - Subheadline (expand on the value)
   - Primary CTA button text
   - Trust indicators (used by X companies, Y reviews)

   **Problem section**:
   - Identify the pain point the audience feels
   - Use emotional language
   - Include 2-3 specific scenarios

   **Solution section**:
   - Explain how the product solves the problem
   - Cover 3-5 key features with benefit-focused descriptions
   - State why it beats alternatives

   **How it works**:
   - Lay out 3-4 simple steps
   - Give each step an icon concept and a description
   - End with a CTA

   **Social proof**:
   - Structure testimonials (quote + name + role + company)
   - Include a case study snippet
   - Add trust badges or metrics

   **Pricing/plans** (if applicable):
   - Provide a feature comparison
   - Highlight the recommended plan
   - Add money-back guarantee copy

   **FAQ**:
   - Address 5-7 common objections
   - Give clear, confident answers

   **Final CTA**:
   - Add an urgency or scarcity element
   - Include risk reversal (guarantee)
   - Write button text that reinforces value

4. **Format the output** using the template in [references/output-template.md](references/output-template.md).

5. **Apply copywriting best practices**:
   - Use active voice, present tense
   - Focus on benefits, not features
   - Include specific numbers and data
   - Address objections directly
   - Create urgency without being pushy
   - Use power words (proven, guaranteed, instant, effortless)
   - Keep sentences short and scannable
   - Use "you" language (customer-focused)
   - Include multiple CTAs throughout the page

6. **Apply CTA button best practices**:
   - Start with an action verb
   - Be specific about the outcome
   - Use first person when appropriate ("Start My Free Trial" vs "Start Your Free Trial")
   - Create urgency ("Get Instant Access")
   - Avoid generic text ("Submit", "Click Here")

## Example Triggers

- "Write landing page copy for a B2B SaaS tool"
- "Create sales page content using PAS framework"
- "Generate hero section copy for my product"
- "Write conversion-optimized CTAs"
- "Help me with landing page headlines"

## Output Quality

Ensure all copy:
- Leads with value, not features
- Addresses target audience pain points
- Uses emotional and logical appeals
- Has clear, compelling CTAs
- Includes social proof elements
- Handles objections proactively
- Creates urgency appropriately
- Is scannable and easy to read
- Uses proven copywriting frameworks
- Follows conversion optimization best practices

Generate professional, high-converting landing page copy that turns visitors into customers.