Mk 441

---
name: mk-441
description: "GSC Search Opportunity Selection. Use when work requires candidates based on impressions, clicks, rankings, and demand; process the specified inputs using this method and verify the deliverable"
---

# MK-441 | GSC Search Opportunity Selection

For ordinary chat, upload `packs/mk-441.md`, which includes the shared rules, this method, and required references

## Purpose

This skill delivers: **Candidates based on impressions, clicks, rankings, and demand**

Adding impressions across platforms does not yield deduplicated reach; conversions with different attribution windows cannot be added as actual sitewide orders

## Required inputs

Raw inputs: GSC query/page/date/device/region impressions, clicks and positions; actual pages, product/service eligibility, available budget and valid paid outcomes

## Method steps

1. Retain query, page and dimension values and verify demand the business can serve in this market. Separate branded/navigation/information/transaction tasks; position and CTR describe only visible data in scope
2. Check impressions/click denominators, periods and page. Position above ten with high CTR can be a course candidate, but sparse impressions or priority changing with one click supports observation. A percentage does not replace demand/cost checks
3. Relevant demand with missing page answers/actions calls for organic content improvement first. A usable page, paid eligibility, cost objective and available input support a bounded paid test. Unserviceable, ineligible or unaffordable cases do not enter paid candidates
4. Prioritize candidates directly matching the current business task and page; specify cap, valid outcome and window. Without paid results, retain test eligibility rather than convert organic CTR into predicted CPA or purchases
5. Deliver query, evidence and organic improvement/paid test/observation/exclusion with revision conditions. Rechoose after mature paid outcomes, page changes, more evidence or eligibility corrections. Paid purchase terms can inform content while source distinctions remain

## Calculation and interpretation

CTR is same-scope clicks/impressions and is undefined at zero impressions. Organic position/CTR do not replace paid cost/purchase evidence

Hypothetical check: position 12 and high CTR, but no matching service page, support fixing the destination rather than buying traffic. An actual serviceable page, eligibility and approved test spend later support a bounded test. Mature acquisition costs above the task target withdraw paid eligibility while preserving the content demand

Decision rules authored by ThinkWithBlack on 2026-10-14; original course sources are retained below

## Required output fields

| Order | Field | How to fill it in |
|---:|---|---|
| 1 | Candidate | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 2 | Eligibility | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 3 | Relevant evidence | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 4 | Task fit | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 5 | Limitations / resources | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 6 | Priority | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 7 | Tradeoff rationale | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 8 | Missing items | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |

## Validation cases

**MK-441-C05｜Only two valid candidates exist**

Expected: deliver the two items and their limitations; do not invent other candidates to meet a quota

## Method sources

Original file: 營業額提升主要關鍵（三）從數據來提升 ROI 的策略

Source locator: Search console

Source basis: extracted from course materials

Original URL: https://docs.google.com/presentation/d/1lwpCxF1cMgaK7Gnvngw8NzytDLYD8MK-p91g8dwSytU/edit

English translation of source excerpt retained in the master sheet:

> Observe through Search Console and use paid-search exposure as fuel for long-term growth