Mk 430

---
name: mk-430
description: "Organic and Paid Traffic Definition Check. Use when work requires classification evidence and items that cannot be determined directly; process the specified inputs using this method and verify the deliverable"
---

# MK-430 | Organic and Paid Traffic Definition Check

For ordinary chat, upload `packs/mk-430.md`, which includes the shared rules, this method, and required references

## Purpose

This skill delivers: **Classification evidence and items that cannot be determined directly**

Adding impressions across platforms does not yield deduplicated reach; conversions with different attribution windows cannot be added as actual sitewide orders

## Required inputs

Provide: GA4, GSC, advertising, and sales exports, metric definitions, and costs

## Method steps

1. In the GA4 new-user report, first use source / medium to distinguish direct, referral, cpc, organic, and manual UTM
2. Split both new-customer and returning-customer traffic into organic and paid; the course materials give common examples that brands may adapt to actual needs
3. Direct does not necessarily mean a typed URL; traffic from apps, email software, SMS, or other sources that cannot be tracked correctly may also fall into direct, so retain this limitation in interpretation

## Calculation and interpretation

Verify data sources, dates, currencies, denominators, and attribution; sums across platforms do not equal unique reach or incremental impact

## Required output fields

| Order | Field | How to fill it in |
|---:|---|---|
| 1 | Subject / location | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 2 | Conditions for use | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 3 | Actual evidence | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 4 | Check status | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 5 | Differences / possible causes | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 6 | Next task | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 7 | Limitations | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |

## Validation cases

**MK-430-C05｜Data meets the existing conditions**

Expected: Report that it is usable or should be maintained; do not invent a need for changes

**MK-430-C06｜Tool returns an error**

Expected: Report that the data was not obtained; do not classify it as a business anomaly

## Method sources

Original file: 營業額提升主要關鍵（三）從數據來提升 ROI 的策略

Source locator: reports

Source basis: extracted from course materials

Original URL: https://docs.google.com/presentation/d/1lwpCxF1cMgaK7Gnvngw8NzytDLYD8MK-p91g8dwSytU/edit

English translation of source excerpt retained in the master sheet:

> What reports are produced