Mk 429

---
name: mk-429
description: "KOL Collaboration UTM Classification. Use when work requires identification of partners, placements, products, and collaborations; process the specified inputs using this method and verify the deliverable"
---

# MK-429 | KOL Collaboration UTM Classification

For ordinary chat, upload `packs/mk-429.md`, which includes the shared rules, this method, and required references

## Purpose

This skill delivers: **Identification of partners, placements, products, and collaborations**

Adding impressions across platforms does not yield deduplicated reach; conversions with different attribution windows cannot be added as actual sitewide orders

## Required inputs

Partner, platform/placement, product/bundle, campaign purpose, existing UTM dictionary/examples; existing links for review

## Method steps

1. For KOL / KOC collaborations, name utm_campaign first, then use source / medium to distinguish partner media and placements
2. The course materials suggest using optional term for target keywords and content for publication time; campaign may follow “product category_blogger name_sales bundle”
3. Naming supports future comparisons of partners and campaign value; do not fill fields with meaningless values merely for completeness

## Calculation and interpretation

Interpret source, medium, campaign, content and applicable term for each partner link and verify a unique campaign/creative mapping; report collisions/unknowns rather than fill meaningless values

## Required output fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Partner | Use the supplied source, calculation, or explicit unknown |
| 2 | Platform/placement | Use the supplied source, calculation, or explicit unknown |
| 3 | Product/bundle | Use the supplied source, calculation, or explicit unknown |
| 4 | campaign | Use the supplied source, calculation, or explicit unknown |
| 5 | source/medium | Use the supplied source, calculation, or explicit unknown |
| 6 | content/applicable term | Use the supplied source, calculation, or explicit unknown |
| 7 | Actual names/mapping | Use the supplied source, calculation, or explicit unknown |
| 8 | Collisions/gaps | Use the supplied source, calculation, or explicit unknown |

## Verification cases

**MK-429-A1 | Two partners get identical parameters**

Expected: Flag ambiguity and use the existing dictionary to identify each partner

## Method sources

Original file: 營業額提升主要關鍵（三）從數據來提升 ROI 的策略

Source locator: reports

Source basis: extracted from course materials

Original URL: https://docs.google.com/presentation/d/1lwpCxF1cMgaK7Gnvngw8NzytDLYD8MK-p91g8dwSytU/edit

English translation of source excerpt retained in the master sheet:

> What reports are produced