Mk 426

---
name: mk-426
description: "Social Content Performance Review. Use when work requires separate assessments of engagement, clicks, and business tasks; process the specified inputs using this method and verify the deliverable"
---

# MK-426 | Social Content Performance Review

For ordinary chat, upload `packs/mk-426.md`, which includes the shared rules, this method, and required references

## Purpose

This skill delivers: **Separate assessments of engagement, clicks, and business tasks**

High reach supports observations about content, not paid conversion performance; do not claim to have viewed visuals you have not actually obtained

## Required inputs

Provide: monthly themes, existing assets, real customer feedback, and content performance

## Method steps

1. Review content exposure / engagement separately from downstream business tasks; do not equate high engagement with high revenue
2. Review what each monthly content role accomplished: educational resources, third-party roundups and comparisons, marketing themes, and reused posts
3. Keep reusable high-performing posts as next month's candidates, after checking whether their context and campaign still apply
4. The original course materials provide no universal social performance formula; use metrics the brand can actually obtain, without inventing fixed thresholds

## Calculation and interpretation

Content reuse requires fidelity and permission; assess reach, engagement, clicks, and sales separately

## Required output fields

| Order | Field | How to fill it in |
|---:|---|---|
| 1 | Original hypothesis / task | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 2 | Baseline | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 3 | Actual action | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 4 | Subsequent evidence | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 5 | Interpretation | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 6 | Confounding factors | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 7 | Version / replacement | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 8 | Next round | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |

## Validation cases

**MK-426-C05｜Approved but not actually executed**

Expected: keep the task pending execution; do not evaluate before-and-after effects

## Method sources

Original file: 營業額提升主要關鍵（二）社群/會員經營技巧

Source locator: social media

Source basis: extracted from course materials

Original URL: https://docs.google.com/presentation/d/1ZYpstuVAXGk9KdZt1QZm2OQ7ozpYYtfrBf0Xsy7kRx8/edit

English translation of source excerpt retained in the master sheet:

> Social / member management and mobile marketing thinking