Mk 422

---
name: mk-422
description: "Evergreen and Campaign Post Mix. Use when work requires content roles for different tasks; process the specified inputs using this method and verify the deliverable"
---

# MK-422 | Evergreen and Campaign Post Mix

For ordinary chat, upload `packs/mk-422.md`, which includes the shared rules, this method, and required references

## Purpose

This skill delivers: **Content roles for different tasks**

High reach supports observations about content, not paid conversion performance; do not claim to have viewed visuals you have not actually obtained

## Required inputs

Provide: monthly themes, existing assets, real customer feedback, and content performance

## Method steps

1. The course materials provide no fixed percentage for evergreen versus campaign posts
2. First preserve four content roles: educational resources, third-party roundups and comparisons, the month's marketing theme, and reuse of previously successful content
3. When increasing the campaign theme's share during a promotion, retain education and third-party content so the whole month does not become promotions alone
4. Set actual proportions from the month's campaigns, resources, and historical results; do not invent fixed ratios

## Calculation and interpretation

Content reuse requires fidelity and permission; assess reach, engagement, clicks, and sales separately

## Required output fields

| Order | Field | How to fill it in |
|---:|---|---|
| 1 | Date / topic | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 2 | Audience task | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 3 | Angle | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 4 | Format | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 5 | Original evidence | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 6 | Production requirements | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 7 | Destination page / CTA | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 8 | Acceptance check | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |

## Method sources

Original file: 營業額提升主要關鍵（二）社群/會員經營技巧

Source locator: social media

Source basis: extracted from course materials

Original URL: https://docs.google.com/presentation/d/1ZYpstuVAXGk9KdZt1QZm2OQ7ozpYYtfrBf0Xsy7kRx8/edit

English translation of source excerpt retained in the master sheet:

> Social / member management and mobile marketing thinking