Mk 417

---
name: mk-417
description: "Monthly Social Theme Breakdown. Use when work requires topic ideas connecting needs with products; process the specified inputs using this method and verify the deliverable"
---

# MK-417 | Monthly Social Theme Breakdown

For ordinary chat, upload `packs/mk-417.md`, which includes the shared rules, this method, and required references

## Purpose

This skill delivers: **Topic ideas connecting needs with products**

High reach supports observations about content, not paid conversion performance; do not claim to have viewed visuals you have not actually obtained

## Required inputs

Provide: monthly themes, existing assets, real customer feedback, and content performance

## Method steps

1. Start social themes with the month's marketing theme and campaign products in the annual plan
2. Themes should serve both the non-follower audience and communication with members / potential new customers, rather than pursuing engagement on individual posts alone
3. The course materials suggest weekly educational resources, KOL / KOC roundups and comparisons of the month's campaign products, the monthly marketing theme, and reposts of previously successful posts
4. Generate actual topics from the month's products, campaigns, and available assets; do not invent nonexistent campaign periods

## Calculation and interpretation

Content reuse requires fidelity and permission; assess reach, engagement, clicks, and sales separately

## Required output fields

| Order | Field | How to fill it in |
|---:|---|---|
| 1 | Date / topic | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 2 | Audience task | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 3 | Angle | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 4 | Format | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 5 | Original evidence | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 6 | Production requirements | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 7 | Destination page / CTA | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 8 | Acceptance check | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |

## Method sources

Original file: 營業額提升主要關鍵（二）社群/會員經營技巧

Source locator: social media

Source basis: extracted from course materials

Original URL: https://docs.google.com/presentation/d/1ZYpstuVAXGk9KdZt1QZm2OQ7ozpYYtfrBf0Xsy7kRx8/edit

English translation of source excerpt retained in the master sheet:

> Social / member management and mobile marketing thinking