Mk 413

---
name: mk-413
description: "Newsletter Body and CTA. Use when work requires content, benefits, buttons, and destination pages; process the specified inputs using this method and verify the deliverable"
---

# MK-413 | Newsletter Body and CTA

For ordinary chat, upload `packs/mk-413.md`, which includes the shared rules, this method, and required references

## Purpose

This skill delivers: **Content, benefits, buttons, and destination pages**

Do not send messages or create automation without approval; if a tool cannot show recipient eligibility, do not assume everyone can be messaged

## Required inputs

Provide: friend or subscriber status, permissions, product content, campaigns, and channel reports

## Method steps

1. Use the subject and preview text to create a reason to open the newsletter, then highlight the key points and guide clicks in the body
2. Retain only benefits and information needed for the current campaign or member task, with a clear CTA
3. Send member messages by segment; use different content for different member statuses instead of indiscriminate mass messages
4. Content and CTAs must lead to an available page or action; do not describe a draft as already sent

## Calculation and interpretation

Verify contact consent, unsubscribes, and message specifications; friend counts and open rates are not sales

## Required output fields

| Order | Field | How to fill it in |
|---:|---|---|
| 1 | Message task | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 2 | Audience and conditions | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 3 | Triggers / exclusions | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 4 | Body copy | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 5 | CTA | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 6 | Tracking fields | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 7 | Frequency rules | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 8 | Publication status | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |

## Method sources

Original file: 營業額提升主要關鍵（二）社群/會員經營技巧

Source locator: email

Source basis: extracted from course materials

Original URL: https://docs.google.com/presentation/d/1ZYpstuVAXGk9KdZt1QZm2OQ7ozpYYtfrBf0Xsy7kRx8/edit

English translation of source excerpt retained in the master sheet:

> email / phone