Mk 397

---
name: mk-397
description: "Invitations to Members Willing to Recommend. Use when work requires authorized invitations to share and provide feedback; process the specified inputs using this method and verify the deliverable"
---

# MK-397 | Invitations to Members Willing to Recommend

For ordinary chat, upload `packs/mk-397.md`, which includes the shared rules, this method, and required references

## Purpose

This skill delivers: **Authorized invitations to share and provide feedback**

Customer segmentation and actual eligibility to receive marketing messages are separate matters

## Required inputs

Provide: Recommendation question and scale, actual scores and dates, Promoter definition, deidentified member key, campaign and contact eligibility

## Method steps

1. Member check-in emails ask only the NPS / likelihood-to-recommend question to identify Promoters
2. Promoters can form a base list for member event invitations
3. Before inviting them, verify contact permission and eligibility for the current event; willingness to recommend is not consent to participate

## Calculation and interpretation

Base repeat purchase reminders on purchase cycles and contact consent; this catalog does not actually send messages

## Required output fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Deidentified member key | Use the supplied source, calculation, or explicit unknown |
| 2 | Recommendation question, scale and response date | Use the supplied source, calculation, or explicit unknown |
| 3 | Actual score | Use the supplied source, calculation, or explicit unknown |
| 4 | Promoter definition and classification | Use the supplied source, calculation, or explicit unknown |
| 5 | Campaign eligibility | Use the supplied source, calculation, or explicit unknown |
| 6 | Contact eligibility | Use the supplied source, calculation, or explicit unknown |
| 7 | Invitation draft and status | Use the supplied source, calculation, or explicit unknown |

## Verification cases

**MK-397-A1 | Member called loyal but lacks recommendation score**

Expected: Do not label Promoter; request question, scale and response

## Method sources

Original file: 營業額提升主要關鍵（二）社群/會員經營技巧

Source locator: NPS

Source basis: extracted from course materials

Original URL: https://docs.google.com/presentation/d/1ZYpstuVAXGk9KdZt1QZm2OQ7ozpYYtfrBf0Xsy7kRx8/edit

English translation of source excerpt retained in the master sheet:

> Member check-in emails ask only the “NPS question,” using the opportunity to identify Promoters as a base list for member event invitations