Mk 396

---
name: mk-396
description: "Dormant Member Reactivation Copy. Use when work requires real benefits, reasons to return, and opt-out choices; process the specified inputs using this method and verify the deliverable"
---

# MK-396 | Dormant Member Reactivation Copy

For ordinary chat, upload `packs/mk-396.md`, which includes the shared rules, this method, and required references

## Purpose

This skill delivers: **Real benefits, reasons to return, and opt-out choices**

Customer segmentation and actual eligibility to receive marketing messages are separate matters

## Required inputs

Current member segments/dormancy definition, contact eligibility, product benefits/evidence, complete approved offer conditions, destination link, channel and actual opt-out mechanism

## Method steps

1. Verify dormancy using current lists/brand rules; exclude returned buyers or ineligible contacts
2. Choose a real product benefit or approved offer and preserve amount, window and eligibility
3. Write message text, CTA and the brand’s actual opt-out route without inventing personal reasons
4. Check offer, links and opt-out flow; deliver the draft and eligible segment

## Calculation and interpretation

Base repeat purchase reminders on purchase cycles and contact consent; this catalog does not actually send messages

## Required output fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Eligible segment/evidence | Use the supplied source, calculation, or explicit unknown |
| 2 | Real benefit/offer | Use the supplied source, calculation, or explicit unknown |
| 3 | Complete message | Use the supplied source, calculation, or explicit unknown |
| 4 | CTA/destination link | Use the supplied source, calculation, or explicit unknown |
| 5 | Opt-out option | Use the supplied source, calculation, or explicit unknown |
| 6 | Conditions/checks | Use the supplied source, calculation, or explicit unknown |

## Verification cases

**MK-396-A1 | Offer amount/opt-out link absent**

Expected: Draft supported text, flag missing amount/route, invent neither

## Method sources

Original file: 營業額提升主要關鍵（二）社群/會員經營技巧

Source locator: members

Source basis: extracted from course materials

Original URL: https://docs.google.com/presentation/d/1ZYpstuVAXGk9KdZt1QZm2OQ7ozpYYtfrBf0Xsy7kRx8/edit

English translation of source excerpt retained in the master sheet:

> Social / member management and mobile marketing thinking