Mk 393

---
name: mk-393
description: "Exclusive Bundles for Loyal Members. Use when work requires alignment among bundle quantities, gross profit, and needs; process the specified inputs using this method and verify the deliverable"
---

# MK-393 | Exclusive Bundles for Loyal Members

For ordinary chat, upload `packs/mk-393.md`, which includes the shared rules, this method, and required references

## Purpose

This skill delivers: **Alignment among bundle quantities, gross profit, and needs**

Customer segmentation and actual eligibility to receive marketing messages are separate matters

## Required inputs

Provide: Member needs and purchase evidence, bundle contents and price, product and fulfillment costs, margin definition, stock, offers and contact eligibility

## Method steps

1. Select bundles using member needs/purchase evidence and check complementarity/stock
2. Calculate discounted net revenue, product, fulfillment and offer costs under the stated margin definition; contribution additionally deducts other variable costs, without double-counting discounts
3. Check brand floors, demand and capacity; negative contribution or failed floors requires revision, not a high-margin label
4. Deliver the bundle, price, costs, evidence and feasibility conditions before its message

## Calculation and interpretation

List revenue/cost components under the project’s margin definition; contribution = net revenue − all specified variable costs. Calculate a rate only with positive net revenue; incomplete costs leave a partial calculation and explicit gaps

## Required output fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Bundle/quantities | Use the supplied source, calculation, or explicit unknown |
| 2 | Need/purchase evidence | Use the supplied source, calculation, or explicit unknown |
| 3 | Discounted net revenue | Use the supplied source, calculation, or explicit unknown |
| 4 | Product/fulfillment/offer costs | Use the supplied source, calculation, or explicit unknown |
| 5 | Margin definition/calculation | Use the supplied source, calculation, or explicit unknown |
| 6 | Contribution versus floor | Use the supplied source, calculation, or explicit unknown |
| 7 | Stock/capacity | Use the supplied source, calculation, or explicit unknown |
| 8 | Feasible or revise | Use the supplied source, calculation, or explicit unknown |
| 9 | Message draft | Use the supplied source, calculation, or explicit unknown |

## Verification cases

**MK-393-A1 | Bundle price known, costs/demand unknown**

Expected: Keep margin/fit pending; no high-margin claim

## Method sources

Original file: 營業額提升主要關鍵（二）社群/會員經營技巧

Source locator: members

Source basis: extracted from course materials

Original URL: https://docs.google.com/presentation/d/1ZYpstuVAXGk9KdZt1QZm2OQ7ozpYYtfrBf0Xsy7kRx8/edit

English translation of source excerpt retained in the master sheet:

> Social / member management and mobile marketing thinking