Mk 388

---
name: mk-388
description: "New Member First-Purchase Nurturing. Use when work requires a message sequence combining education with reasons for a first purchase; process the specified inputs using this method and verify the deliverable"
---

# MK-388 | New Member First-Purchase Nurturing

For ordinary chat, upload `packs/mk-388.md`, which includes the shared rules, this method, and required references

## Purpose

This skill delivers: **A message sequence combining education with reasons for a first purchase**

Customer segmentation and actual eligibility to receive marketing messages are separate matters

## Required inputs

Provide: member groups, product cycles, available offers, and permission to receive messages

## Method steps

1. Design a first-purchase entry point for registered non-buyers / new customers; the course materials suggest a lower-priced starter bundle exclusive to first purchases
2. Travel kits, small trial sets, free-shipping bundles, or first-purchase credits can lower the barrier to buying for the first time
3. This plan is for people who have interacted with the brand but have not bought; do not mix them with F1 members who have already purchased

## Calculation and interpretation

Base repeat purchase reminders on purchase cycles and contact consent; this catalog does not actually send messages

## Required output fields

| Order | Field | How to fill it in |
|---:|---|---|
| 1 | Customer group | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 2 | Purchase evidence | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 3 | Relationship task | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 4 | Trigger / timing | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 5 | Messages and products | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 6 | Available channels | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 7 | Exclusion conditions | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 8 | Measurement | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |

## Method sources

Original file: 營業額提升主要關鍵（二）社群/會員經營技巧

Source locator: members

Source basis: extracted from course materials

Original URL: https://docs.google.com/presentation/d/1ZYpstuVAXGk9KdZt1QZm2OQ7ozpYYtfrBf0Xsy7kRx8/edit

English translation of source excerpt retained in the master sheet:

> Social / member management and mobile marketing thinking