Mk 354

---
name: mk-354
description: "Search Result Format Inventory. Use when work requires articles, videos, and channels appearing in actual results; process the specified inputs using this method and verify the deliverable"
---

# MK-354 | Search Result Format Inventory

For ordinary chat, upload `packs/mk-354.md`, which includes the shared rules, this method, and required references

## Purpose

This skill delivers: **Articles, videos, and channels appearing in actual results**

Brand mentions, citations, and correct descriptions are different outcomes and cannot substitute for one another

## Required inputs


Available raw records: exact query, region, date, SERP snapshot or results, actual destination content, and available owned assets and resources

## Method Steps

1. Retain the exact query, region, date, and supplied SERP snapshot/results. Classify paid, shopping, business, video, third-party, and owned-site positions. Separate temporal changes for one query from different intents
2. Format prevalence describes entry points in that snapshot. Read representative results for the job they serve, then inspect matching demand, available content, supply, and participation requirements
3. Improve an existing page when it can answer the task but lacks key comparison or evidence. Consider video when demonstrations serve the task better than existing text and production is feasible. Marketplace or third-party options require matching supply and cooperation rights
4. Choose among feasible routes by the current need, gap, actual production cost, and timing. Without costs, deliver candidates and the missing comparison rather than allocating budget by format counts
5. Reconsider after new snapshots, content, or resource corrections. Ranking or format changes do not automatically invalidate prior work. Complete the visible scope and request only necessary results for the target query

## Calculation and Interpretation

Format share uses inventoried positions as its denominator, with a defined treatment of multiple blocks on one page; it is not traffic share. Deliver snapshot evidence → reader task → owned gap → feasible action → replacement condition

Check example (hypothetical): six of ten results are installation videos, but the target task is consumable dimensions and a usable size page exists; improve that page. Changing the query to installation instructions with real demonstration assets makes video a priority candidate

Decision rules authored by ThinkWithBlack, 2026-10-14; original course sources remain below

## Required output fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Query | Use the supplied source, calculation, or explicit unknown |
| 2 | Region, device and date | Use the supplied source, calculation, or explicit unknown |
| 3 | Observed position | Use the supplied source, calculation, or explicit unknown |
| 4 | Result URL and format | Use the supplied source, calculation, or explicit unknown |
| 5 | Page job | Use the supplied source, calculation, or explicit unknown |
| 6 | Counts by job and format | Use the supplied source, calculation, or explicit unknown |
| 7 | SERP evidence | Use the supplied source, calculation, or explicit unknown |
| 8 | Inferences and unknowns | Use the supplied source, calculation, or explicit unknown |

## Method sources

Original file: 行銷策略實戰學程Day3- 收斂成效 × 擴張流量 × 提升信任

Source locator: SERP

Source basis: extracted from course materials

Original URL: https://docs.google.com/presentation/d/1Bmw0gz5_tdHQj2EFYx9Ih9sve_5ASXETcw1ONgaJDos/edit

English translation of source excerpt retained in the master sheet:

> How do you identify the order of marketing work from the SERP?