Mk 348

---
name: mk-348
description: "Brand Directory Fit. Use when work requires platforms worth adding listings to and platforms that do not fit; process the specified inputs using this method and verify the deliverable"
---

# MK-348 | Brand Directory Fit

For ordinary chat, upload `packs/mk-348.md`, which includes the shared rules, this method, and required references

## Purpose

This skill delivers: **Platforms worth adding listings to and platforms that do not fit**

Brand mentions, citations, and correct descriptions are different outcomes and cannot substitute for one another

## Required inputs

Provide: brand information, the official website, off-site mentions, media coverage, and search results

## Method steps

1. Using normal industry practice, inventory public verification locations where operating brands should appear, such as Google Business Profile, company registration, 104 / 1111, associations / trade groups, platforms / channels, and physical stores
2. Do not require the same platforms for every brand; choose places where credible brands in that industry normally appear
3. The purpose is to publicly verify the brand's existence and operations, rather than maximize the number of platforms

## Calculation and interpretation

Use official original information as the basis for brand facts; creating materials or requesting corrections does not mean a citation has been obtained

## Required output fields

| Order | Field | How to fill it in |
|---:|---|---|
| 1 | Source page | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 2 | Brand factual baseline | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 3 | Actual description | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 4 | Difference type | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 5 | Degree of control | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 6 | Recommended work | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 7 | Required materials | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |
| 8 | Status | Original evidence, intermediate method results, or an explicit unknown; do not fabricate |

## Method sources

Original file: SEO105_Off-page_GEO

Source locator: brand

Source basis: extracted from course materials

Original URL: https://docs.google.com/presentation/d/1R3Q7M_pdyW1GbjDczTKK5ryfs5LrxGlNR5rjHpDjJUI/edit

English translation of source excerpt retained in the master sheet:

> Help AI understand your brand on the public web